1. What are prohibited from being used as trademarks

1. The following are prohibited from being used as trademarks:

(1) Only the common name and graphics of this product , model;

(2) Only directly indicates the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Lack of distinctive features ;

(4) Copy, imitate or translate others’ well-known trademarks that have not been registered in China.

2. Legal basis: Article 10 of the "Trademark Law of the People's Republic of China"

The following signs shall not be used as trademarks:

(1) Identical or similar to the name, national flag, national emblem, national anthem, military flag, military emblem, military anthem, medals, etc. of the People's Republic of China, as well as the name, logo of the central state agency, the name or landmark of a specific place where it is located The name and graphics of the building are the same;

(2) The name, national flag, national emblem, military flag, etc. of a foreign country are the same or similar, except with the consent of the government of that country;

(3) Identical or similar to the name, flag, emblem, etc. of an intergovernmental international organization, except with the consent of the organization or if it is not likely to mislead the public; The guaranteed official signs and inspection marks are the same or similar, except those authorized;

(5) The names and signs of the "Red Cross" and "Red Crescent" are the same or similar;

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(6) It is ethnically discriminatory;

(7) It is deceptive and can easily cause the public to misunderstand the quality and other characteristics of the product or its origin;

(8) Harmful to socialist morals or have other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

2. What is the process of trademark application?

The process of trademark application is as follows:

1. Carry out trademark application,

2. Formal review;

3. Practical review;

4. Trademark publicity;

5. Application for registration approval.