If you have any questions, it is best to contact them directly:

Telephone: 0312-21651660312-2143166

School website: www.cuggw.edu.cnamp;nbsp ;

Address: No. 1698, South Second Ring Road, Baoding City, Hebei Province

At the same time, we welcome you to come to Great Wall University for further study. We recommend that you apply for the Department of Management Science and Engineering of Great Wall University. Marketing major.

As far as liberal arts majors are concerned, marketing is a subject full of opportunities and hopes, because all types of enterprises in society need marketing talents. At present, marketing has completely penetrated into all walks of life in society. Foreign-funded enterprises, private enterprises, state-owned enterprises, etc. are all giving special lectures on marketing. Because the core of today's corporate competition is the competition for marketing talents. Therefore, marketing positions are the champion in the talent market demand list, and the employment prospects are very ideal and broad.

Moreover, the salary of mid- to senior-level marketing professionals is undoubtedly higher than that of other industries. Because the ultimate expression of salary in the marketing industry is "more work, more reward", which means that it is directly proportional to your own efforts, rather than based on seniority. As long as you have the ability, even a newcomer can have a higher salary than the boss. salary. ?At the same time, people have also reached the realization that whether we can win in the competition between people also depends on whether we can do marketing. It can be said that marketing is everywhere, and it is no exaggeration to say that if you study marketing, you will not be without a job. Therefore, if you apply for this major, you will have the necessary skills in analysis, research, development, innovation, decision-making, planning, operation, coordination and other aspects to engage in marketing through study and internship. This will be very beneficial to your own maturity, improvement of personal abilities such as interpersonal communication, future self-entrepreneurship and easy employment.

The following will introduce to you some experiences of marketing students from Great Wall University - ◆There is a huge demand for marketing talents, especially the demand for senior professional talents. Marketing is hard to do well and the competition is fierce! But once the results are obtained, the income will be considerable. If you have rich practical experience and certain business management knowledge and leadership skills, you are likely to reach a relatively high position in the company (any company attaches great importance to sales). Many successful people in society started their careers by relying on marketing skills.

◆Nowadays, society is in urgent need of marketing talents. Please note that we are talking about “talents” and not “personnel”. As long as you are talented, you can be useful anywhere. Is it difficult to be a “talent”? It’s not difficult, but you must have perseverance, patience, determination and of course, carefulness. With these, and actually doing it, you will have highly paid marketing talents. ?

◆?“Through marketing, you can quickly change and improve yourself. Even if you may not become the top person in the industry, you can become an attractive person if you work hard, so you don’t have to set it in your heart. Any obstacles - JUST? DO? IT! ?

◆“Marketing is everywhere, because everyone has to consume, and there will be marketing if you want to consume. However, it is well-known in China. Why aren’t there more marketers? The reason is that many marketers do not have a professional background, do not have certain theoretical knowledge, and do not have a good grasp of consumer psychology. Therefore, it is not enough to have confidence, but it is not enough to have no confidence. ”

◆“This major is very good and has a wide range of employment opportunities. I am working as a marketing planner, a “nouveau riche in the workplace” in the era of wisdom? Oh!

◆“Graduates majoring in marketing can engage in market research, marketing planning, advertising planning, market development, marketing management, sales services and teaching and scientific research. Marketing personnel are the key to various enterprises, especially large-scale An indispensable talent for an enterprise. ”

◆I am an introvert, but I majored in marketing.

Because, the more introverted a person is, the more they should improve themselves through the rare opportunity of learning. Can people change? Who doesn’t want to become better? Today's highly competitive society does not need timid people. It is impossible not to deal with people in society. Training yourself through professional and systematic learning in college is a foundation for the future. Students who have studied marketing will be better off than those who have not studied systematically. My performance in all aspects of life and work is very different. The most important thing is that I have learned how to manage and promote myself, so now I have a beloved lover and a job that I like, and I will become better in the future. . ?

Let me explain to you the current misunderstandings about the marketing major in society:

◆Currently, many candidates are very interested in the marketing major and want to apply for it. Professionally engage in freelance work to give yourself a broader space for development. However, when I hear some people say that I can only become a salesman after graduating from this major, I am not willing to apply for it. Is this actually the case? The answer is of course no.

In fact, marketing is a big concept, not just as simple as sales. For any enterprise, the role of marketing is far greater than promotion. Market research, advertising strategies, market pricing, etc. are all important tasks of marketing. Promotion is just one of the marketing methods and a very small part of marketing.

Moreover, promotion is aimed at the product, while marketing is aimed at the market. ?Our marketing majors need to learn market research and analysis, consumer psychology and needs, market segmentation and positioning, product design, production, pricing, channels, distribution, personal selling, advertising promotions, feedback, public relations, customer management, Then analyze, design, etc. This is a systematic cycle management process. Therefore, the job opportunities available to our marketing majors are very broad. ?

◆At present, some students and parents believe that the threshold for engaging in marketing work is relatively low and no study is required. In fact, what our country currently needs most is those talents with systematic marketing knowledge and skills, especially senior market planning and management personnel. To this end, the Organization Department of the Central Committee of the Communist Party of China’s “Opinions on Strengthening and Improving the Education and Training of Enterprise Management Personnel” stated: “Under my country’s new economic situation, there is a lack of people who understand both management and technology, and are familiar with both the domestic market and the international market. "Senior Marketing Management Talent". Senior marketing managers such as marketing directors and marketing managers have been included in the national shortage talent management system. Therefore, talents who are committed to senior marketing management must undergo systematic professional learning.

The following is an introduction to the marketing major of China University of Geosciences Great Wall College:

China University of Geosciences Great Wall College is located in the ancient city of Baoding. Its marketing major is management. Department of Science and Engineering——

1. Training Objectives

This major cultivates students with modern marketing awareness, strong sense of competition and entrepreneurial spirit; masters many aspects such as operation, management, economics, law, etc. Knowledge; applied senior professionals with both ability and political integrity who have strong language and written expression skills, communication skills, innovation capabilities, the ability to independently analyze and solve practical problems in business management, and practical work or theoretical research capabilities.

After graduation, students can engage in marketing, marketing research, marketing consulting, marketing strategy planning, sales management, advertising planning and other positions in various industrial and commercial enterprises, institutions and relevant government departments, advertising companies, and media. Marketing practical work; and can engage in management or other related work in industrial and commercial administration, commodity inspection, customs, judicial departments and other institutions.

2. Introduction to professional courses

The marketing major of Great Wall College draws on the strengths of many other schools. Through extensive demonstration and active revision of the professional training plan, it finally determines the arrangements for the majority of students. The following scientific key courses have been taught (note: only some professional courses, please refer to the "Great Wall College Marketing Major Training Plan" for basic courses and elective courses?).

1. Course Name: Marketing

Course Introduction: This course studies how companies can effectively transfer products or services to consumers or users. In layman’s terms, it is A study of how to do business and compete.

The main content includes how to identify market demand, segment the market, and adopt marketing mix strategies for the target market, such as product strategy, price strategy, distribution strategy, and promotion strategy.

2. Course Name: Consumer Psychology

Course Introduction: This course discusses the personal factors, environmental factors and marketing factors that influence consumer behavior, and studies consumption. decision-making process of consumers and the factors that influence consumers’ decision-making process.

3. Course Name: Market Survey and Forecast

Course Introduction: This course mainly talks about the significance and role of marketing research in corporate marketing management, the whole process planning of marketing research, and market research. Research data collection methods, market research sample extraction methods, consumer market research, product development research, price research, commercial service industry site selection research, promotion research, etc.

4. Course name: Advertising?

Course Introduction: This course mainly talks about advertising and business management, the impact of advertising on consumer behavior, the relationship between advertising and public relations, Advertising and news, advertising planning and production, creation of advertising manuscripts, selection of advertising media and trademarks, advertising role of packaging and decoration, measurement of advertising effectiveness, organization and management of advertising, etc.

5. Course Name: Management Communication and Business Negotiation

Course Introduction: This course mainly studies how enterprises use a series of negotiation skills and strategies to obtain business success in external business activities. Take the initiative in activities and be in an advantageous position in market competition. The content mainly includes: business negotiation procedures, business negotiation management, and negotiation strategy skills.

6. Course name: Public Relations Studies?

Course Introduction: This course is an interdisciplinary course focusing on public relations activities and their laws. Discipline, the main content includes: the meaning of public relations, historical development, organizational structure, basic functions, investigation and planning, communication media, communication principles, as well as internal public relations, departmental public relations, international public relations ***relation.

7. Course Name: International Marketing

Course Introduction: This course is based on the principles of marketing, with international marketing activities as the research object, and is formulated for enterprises. A discipline that provides a theoretical foundation for international marketing strategies and methods. The tasks of this course are to analyze the motivations for enterprises to enter the international market, study the international marketing environment, introduce methods of conducting international marketing research, and formulate marketing organization, planning and control methods for entering the international market.

8. Course Name: Management

Course Introduction: This course teaches the principles and general laws of various organizational management activities, which are two major categories of economics and management. It is the premise and foundation for subject students to study other professional courses. It is the basic knowledge that economic and management personnel must have to engage in practical work.

9. Course Name: Financial Management

Course Introduction: This course focuses on a single enterprise entity, expounds the basic theories and methods of financial management, and has a strong theoretical nature. and practicality. The teaching goal of this course is to organize teaching through the use of a variety of teaching media and forms, so that students can master the basic theories of financial management and use basic methods of financial management to deal with general financial management issues.

10. Course Name: Economic Law

Course Introduction: The content of the economic law course*** includes dozens of departmental laws, covering the most important ones that regulate our country’s actual economic relations. The most basic legal system. The course focuses on teaching basic principles and basic systems, emphasizing the combination of theory and application. While grasping the systematic nature of theoretical knowledge, it focuses on introducing the specific systems of economic law and its practical applications. Through the study of this course, students can master the basic theories, basic knowledge of economic law and its operating mechanisms and methods in economic development. Students are required to have a systematic understanding of the laws and regulations that regulate my country's actual economic relations, focus on using these economic and legal theories to analyze the current situation of the development of my country's socialist market economy, know and abide by the law, and be able to use the knowledge they have learned to provide guidance. Analyze and resolve relevant economic and legal issues regarding your own various economic behaviors.

3. Teaching methods and means - my major pioneered the four-in-one marketing teaching model of "theoretical teaching-case teaching-simulation teaching-practice teaching"

Marketing is a For majors that closely integrate theory and practice, some colleges and universities neglect practical teaching for students and only focus on theoretical teaching. The result will inevitably be that the students they train cannot meet the needs of society, because what society needs is someone who understands both theory and has strong practical ability. senior marketing talents. Therefore, in order to strengthen our students’ in-depth understanding of marketing theoretical knowledge and effectively improve students’ practical ability, we are the first to adopt the “theoretical teaching-case teaching-simulation teaching-practical teaching” in the professional design and teaching organization. Integrated teaching model. The specific connotation of this model is as follows:

1. Theoretical teaching

Theoretical teaching is a traditional teaching method, but it is an important part of the teaching process. Each teacher in the teaching team must carefully produce electronic lesson plans based on the course content they teach, and make full use of multimedia equipment to provide students with sufficient theoretical and practical information, so that students can have a deeper understanding of the teaching content, thereby achieving mastery and The purpose of teaching is to consolidate new knowledge.

On the basis of theoretical teaching, we require students to have professional or ability qualification certificates such as assistant marketer qualification certificate, English certificate IV and computer certificate II as proof of their theoretical learning. , at the same time, this is also one of the important tools for students to find employment.

2. Case teaching

The Marketing Teaching and Research Office integrates various advantageous resources and actively adopts case teaching methods. First, case discussions are interspersed with the teaching of the course content to deepen students' understanding of the difficulties and key points of knowledge; second, after the course content is taught, students are organized to conduct large-scale marketing case discussions to deepen students' understanding of all the knowledge in this course. . Case discussions include group discussions after class and whole-class discussions in class, both of which are currently the most popular and effective among students. Through this case teaching method, it not only enhances students' ability to comprehensively analyze and solve problems by applying marketing knowledge, but also forms a positive interaction between teaching and learning, making it easier for students to master in a relaxed and happy atmosphere. acquire the necessary professional skills.

3. Simulation teaching

Our professional marketing simulation laboratory is divided into large computer room and equipment laboratory, which can use various multimedia teaching software to comprehensively simulate various aspects of corporate marketing. A variety of actual situations and various actual marketing links enable students to truly complete various marketing decisions on the computer network; students can also personally design and experience negotiation, sales and other scenario simulations in the comprehensive marketing and business negotiation laboratory, thereby further consolidating and deepen marketing theoretical knowledge and improve students' practical marketing capabilities. The establishment of marketing experimental projects will be organized and implemented based on the actual work aspects of corporate marketing, making the marketing simulation experiment a comprehensive "military exercise" for students before entering the forefront of corporate marketing. This teaching method can exercise and greatly improve students' awareness of challenge, collaboration and achievement.

4. Internship teaching

Our marketing major has arranged two special internship tasks for students outside of class. One is a professional understanding internship after the end of the sophomore year; It is a professional graduation internship arranged during the senior year.

(1) Understanding internship. It aims to enable students to go deep into the actual situation of enterprises, become familiar with and understand the main content and basic requirements of enterprise marketing activities, understand the complex and ever-changing marketing environment that enterprises face and the opportunities and challenges it brings to enterprises, and master the formulation of marketing plans. and the reasonable organization and arrangement of marketing elements, master the basic content and requirements of marketing investigation and forecasting, master the specific application of product strategy, price strategy, distribution strategy and promotion strategy in marketing activities in enterprises, and master corporate marketing under market competition conditions The quality requirements of personnel provide life orientation for learning and growth in the next two years. Understanding internship is a necessary link for marketing majors to acquire direct knowledge and consolidate the theories they have learned. It is a necessary perceptual understanding stage before studying professional courses. It is an important guarantee for achieving the goal of cultivating professional talents.

The content of the understanding internship includes:

(1) Special report

Invite well-known experts, scholars and managers of well-known enterprises in Baoding to do business development and market research Special reports on marketing and business management.

(2) On-site visits

Go to relevant companies in Baoding City for on-site visits, and ask relevant company personnel to explain on the spot, so that students can understand the marketing status and operating characteristics of the company, and deepen Students’ understanding of business management and marketing activities.

(3) ERP sandbox drill

Group simulations of different roles in the company according to the instructor's requirements, and familiarize them with the strategies and techniques that companies should adopt under different environmental conditions.

(4) Marketing survey

Divided into three groups, under the leadership of the instructor, to conduct surveys around the Baoding market according to the survey outline and key points, survey procedures and requirements, survey methods and techniques .

(5) Independent internship

(2) Graduation internship. Graduation internship is a necessary part of university academic education. It is an important practical teaching activity. It is a practical process for students to understand and understand corporate marketing activities. It is a testing process for students to move from classroom learning to corporate marketing practice. It is a student experience The training process of study and life, enterprise and society.