The development of agricultural products from ancient times to the present has not paid much attention to the development and development of brands. However, with the development of modern Internet technology and advertising media technology, coupled with the increasingly fierce competition in the business environment, all walks of life have The products of the industry are paying attention to the development of the brand. If agricultural products are to get out of the dilemma of high yield but poor harvest, brand marketing is crucial. Regarding the brand marketing of agricultural products, I will also share my personal views:

1. The production of agricultural products must be standardized and the quality must be unified. If you want to sell agricultural products to a wider market and create your own brand value, you must first implement standardized operations for the production of agricultural products and follow specific production operation procedures. Remember to make your own judgment based on experience, scientific management, and quality requirements. Be unified.

2. Agricultural products must be produced on a large scale. To develop and expand your own products and brand, you must ensure product output, because if you want to make a small business, there is no need to develop a brand, because the cost of establishing a brand is very high. First of all, we need to prepare in quantity and promote the volume in real time according to the development of brand strategy.

3. Agricultural products must apply for their own trademarks, LOGOs and brand names, and design unified and personalized packaging. The phenomenon of homogeneity of agricultural products is serious. The same rice may be called by many names. Only by creating your own exclusive trademark and brand name can you create a unified promotion plan in wholesale markets, supermarkets, and fresh food markets.

4. Agricultural products apply for geographical indication agricultural product certification based on the unique local attributes, and combine the development of local tourism products to provide tourists with high-quality agricultural products gifts.

5. Establish your own agricultural product store. Choose a city location based on the market positioning of agricultural products. If you choose a high-end location, you should choose a first-tier city. If the agricultural products are relatively average, you can choose a second- or third-tier city. There must be unified door advertising and unified decoration. style, uniform salesperson clothing, etc. to promote brand development.

6. Use Internet technology to invest in online store promotion. You can also use self-media to promote your own brand. In short, there are more methods.

Finally, I would like to emphasize again that the prerequisite for brand development is that the quality of agricultural products must be guaranteed. Otherwise, no matter how good the brand development is, it will only be short-lived.