In 2018, a company in Guangdong applied for the trademark "Ajingtengbai" to the Trademark Office. Subsequently, Alibaba, JD.com, Tencent, and Baidu jointly lodged objections, so the trademark registration was denied. I think the reason why the "Ajing Teng Bai" trademark was rejected was that it might cause reputational damage to the above four companies.

As we all know, Alibaba, JD.com, Tencent, and Baidu are all well-known companies in China. A company in Guangdong has registered a trademark with "Ajingtengbai", which is obviously a combination of the initials of the four companies. , the suspicion of trademark collision cannot be ruled out.

Why? Trademark conflict? To put it simply, "trademark piracy" means that an unknown company uses the reputation of a "famous brand" trademark to name its own company's products. If this behavior is not handled properly, it will seriously harm the legitimate rights and interests of other companies.

If such a trademark is successfully registered and put into use by accident, people will buy the product named after such a trademark. It may also be because of the popularity of its original trademark. However, This is not a product that people expected, and it will also affect the rights and interests of consumers. There are many such cases, such as the highly controversial case in which China's Jordan Sports Company was sued for trademark infringement by the American AIR JORDAN brand. China's Jordan Sports Company lost the lawsuit because of a "trademark violation".

So, whether it is a domestic brand or a foreign brand, once there is a trademark conflict, it may cause damage to the reputation of the original trademark company. We should resolutely resist this kind of behavior, because it will not only harm the company itself, but also affect the reputation of Chinese companies as a whole, and will interfere with market order to a certain extent.

I believe that the correct way is for enterprises to operate in a down-to-earth and standardized manner. Whether it is cutting corners or using trademarks, they are all evil ways. In fact, both the brand and the trademark only represent the popularity of the company. Before people recognize the trademark, the first thing they see is the attitude of the company.