The New Balance logo is:

New Balance generally has suede logos on the back of its shoes, with the word NB embroidered on them, or the full name of New Balance embroidered on them.

New Balance, a brand founded by Mr. William J. Riley in Boston, the marathon city of the United States, in 1906, is known as the "President's Jogging Shoes" and "The King of Jogging Shoes" in the United States and many countries.

Another major feature of New Balance that is different from other sports brand shoes is the variety of sizes - New Balance offers the same size in different widths, including narrow, standard and wide.

Extended information:

In 1906, Mr. William J. Riley founded a foot arch support company called New Balance in Boston, USA, specializing in custom-made orthopedic foot arches. Support braces and orthopedic shoes.

One day, when he was observing the chickens in the yard, he found that the chickens could maintain balance on their three paws, so he applied his inspiration to the design and development of foot arch supports. , the name New Balance came into being, and the fact that Mr. Riley was inspired by the shape of chicken paws has become a legend.

As the business continued to develop, New Balance in the 1950s began to manufacture professional sports shoes for local runners, including the MIT track and field team.

In 1956, the Pauls bought the New Balance company from Mr. Riley. Since then, footwear manufacturing has developed into a steadily growing main business for the company.

In 1960, New Balance produced the "TRACKSTER" series of sports shoes, which were the world's first sports shoes that could provide lasts with multiple widths. This became a pioneering work in the shoemaking industry.

Important events:

On March 25, 2021, according to interface data statistics, New Balance issued a statement of "boycott Xinjiang cotton" in June 2020.

In March 2021, H&M’s statement of “stopping the use of Xinjiang cotton” caused dissatisfaction among Chinese netizens. In fact, there are many foreign companies that have made statements about "cutting off" with Xinjiang cotton in the past two years. These include BCI members Burberry, Adidas, Nike, New Balance, etc.

Baidu Encyclopedia-New Balance