yannie (name)
VF outdoor brand series --Kipling (it should be the name of a series under a brand)
VF (Weifu) Group of the United States is one of the largest listed companies in the world. Main business: denim casual wear, underwear, work clothes, knitwear, children's wear, backpacks and swimwear, etc. Among them, denim clothing, outdoor products, image clothing and sportswear are dominant. Its brands mainly include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, John Varvatos, 7 For All Mankin, Lucy, Majestic, Lee Sport and RedKap.
1899
In October of 1899, John Barbey and a group of investors began to set up the "Reading Town Glove Company" (located in Reading Town, Pennsylvania, USA). The company started with a capital of $11, and rented a 32-square-foot factory at a monthly rent of $6. On December 4th of the same year, Redding Glove Company, the predecessor of VF Group, was formally established in Pennsylvania, USA.
in p>1912
"H.D. Lee Commercial Company" opened its first clothing production factory in Kansas City, specializing in the production of work clothes, including work clothes, jackets and denim work clothes, to meet the growing market demand for work clothes.
In p>1913
LEE invented the jumpsuit and named it "Lee Union-All". During World War I, this kind of work clothes became the uniform of American infantry.
In p>1919,
Reading Town Advanced Glove Company was renamed Vanity Fair Silk Mills Company and began to produce high-grade underwear.
in p>1947
"Wrangler Western" was born. Rodeo Ben, a famous designer of "Western Jeans", joined Wrangler to design a series of products for western jeans that really meet their needs. The innovations of this series include: the leather tag is embossed in the shape of straw rope, so that jeans will not stick to the saddle, the back pocket is raised, and the front strap is deepened. When riding on the saddle, the pocket function is more practical. This series is named "13MWZ", which comes from the beginning of the following three letters: the number (13) and Men's)“Wrangler ",and" zipper "(zipper type to distinguish it from the previous copper button jeans). Today, 13MWZ is still the choice of 98% cowboys and professional rodeo performers.
in p>1951
in order to keep expanding, "Vanity Fair Silk Factory" was restructured and became a joint-stock listed company. The company divided its capital into 1 million shares, of which 6 thousand was used for public offering to expand its capital. On July 25th, 1966, "Vanity Fair Mills" was listed on the new york Stock Exchange (NYSE). At that time, the trading price per share was $37. By 1999, the market value of VF Group had exceeded $5 billion.
in p>1969
"Vanity Fair Mills" first started to buy "Berkshire International Corporation", which was then the fifth largest knitwear manufacturer in the United States. In the same year, Vanity Fair entered the denim market through the acquisition of H.D. Lee Company. In order to better reflect the diversification of the company's products, Vanity Fair was renamed VF Company. Less than a year later, VF successfully became a member of Fortune 5.
in p>197
the first "VF factory sale" appeared, which created a new concept in the retail field. VF places surplus inventory in the spare corner of the factory for consumers to visit and buy. Today, VF has set up 5 such special sales, which specialize in selling surplus products.
In p>1986, VF doubled its scale through the merger of "Blue Bell Company" and became the largest listed clothing company in the world. It also owns cowboy brands such as Wrangler, Rustler, swimming suit brand of Jantzen, backpack brand of JanSport and work clothes brand of Red Kap. After successfully occupying a quarter of the world's annual sales of $6 billion jeans, VF has become the second largest jeans manufacturer in the world.
In p>1991,
VF started the market response system, referred to as (MRS), and took the lead in using electronic electronic data interchange (EDI) and logistics replenishment system. Through MRS, VF can replenish retailers' inventory more quickly and efficiently, for example, reducing the time from warehouse to shelf for most products from 9 days to 7 days.
In p>1992
In the following years, VF grew through acquisitions, and successively merged companies including Vassarette, Healthtex, Nutmeg, H.H. Cutler and several underwear brands in France and Spain.
VF began to enter the European market through a series of acquisitions.
In p>1997
VF started the consumption incentive plan to increase the return on investment in the market. At the same time, the company introduced the management structure of brand series, and strengthened five "brand series" based on different types of products, which enabled the company to operate more smoothly in the commercial field.
In p>1998
In order to celebrate the centenary of birth, VF introduced the company's new registered trademark (Logo) in the annual report of that year. The new trademark has three characteristics:
1. The word VF reflects the company's historical heritage and conveys the spirit of vitality and enterprising;
2. put forward "We Fit Your Life." as the company slogan, expressing that VF can meet the needs of all different types of consumers;
3. The "centenary" label is to commemorate this milestone.
in p>1998, it was also VF group that took back the cowboy brands of agents in Latin America and Japan, and made great profits.
on January 8th, 1998, VF acquired "Bestform Group Company". Its "Vanity Fair" brand signed a cooperation agreement with Nike, opening up a new production line for Nike, specializing in manufacturing high-quality Ms. sports bra. The introduction of products such as Lee Adungares, Lee A Pipes, Wrangler A Khakis and Britannia a further promoted the sales of denim series.
in p>1999
VF successfully entered the Latin American market by acquiring the pioneer cowboy brand "UFO" in Argentina. VF also introduced the "B to B" online sales system. At the beginning of the year, VF announced the cooperation with "i2 Technologies" network software company to build a communication platform for textile retailers, manufacturers and suppliers.
in p>2
VF successfully acquired Chic, Gitano (denim brand), H.I.S (well-known German denim brand), The North Face and Eastpak on the basis of mergers and acquisitions, which was also the highlight of the annual acquisition. In 2, the company established three new brand series (Coalition), namely: Global Intimates (underwear series), Imagewear (overalls series) and Outdoor series.
In p>21, VF adjusted its strategy to adapt to the changes in the market and improve the return on capital (ROC) that investors are most concerned about. The company made a major decision to withdraw from some areas with poor profits, including underwear, Jantzen swimsuit and some small work clothes brands. In 2, the sales of these brands were $3 million.
In the same year, VF Imagewear was officially authorized by the American Rugby League of the Year and became the official clothing supplier of the Rugby Rose Cup in 22. At this point, VF Imagewear has become the official supplier of clothing for American Baseball Association, the top ten leagues and American automobile races and athletes.
in p>22
VF launched a comprehensive and lasting leadership development plan to ensure that the company has the ability to cultivate future-oriented managers from within, so as to ensure the company's sustainable development. The company moved from Kansas City to Sboro, North Carolina, and its employees moved into the newly completed VF building --VF Global Headquarters.
in p>23
VF successfully acquired Nautica Enterprises, Inc. Nautica and John Varvatos. These two brands have joined the newly established "Sportswear Coalition" (sports brand series). In the first quarter of 23, VF achieved a historic EPS of $.83.
In 24
In 24, VF continued to be active in the M&A market, acquiring three brands, Napapijri, Kipling and Vans, further expanding the growing "Outdoor Coalition" (outdoor brand series) and strengthening VF's corporate image as a lifestyle-oriented company. VF announced its new vision: to build many lifestyle clothing brands to meet the needs of consumers all over the world.
in October of the same year, the company announced an annual sales growth plan of 8%, including the specific development plans of various "brand series", while announcing the sales record of the third quarter.
in p>25
in the second year of VF's "five-year development plan", VF successfully acquired Reef, a professional surf brand. In the same year, it acquired Holoubek Company, which owns the exclusive production right of Harry's motorcycle special clothing and souvenirs.
in may, the company announced the arrangement of new management personnel to improve the brand operation market and supply chain management. In order to carry out more efficient management, the company carried out centralized management, and Eric Wiseman was appointed as executive vice president, responsible for global brand operation. George Derhoier was promoted to senior vice president, responsible for the management of global production, work clothes product line and special sales.
in February p>26,
Eric Wiseman was appointed as chairman and chief operating officer (COO) to manage the daily affairs of VF group. This appointment enables Chairman and CEO)Mackey McDonald to focus on the company's development strategy. In October, Wiseman became a member of the board of directors as the chief operating officer.
in March, VF hired --Martin Schneider, the first chief information officer in the history of the group, to be responsible for the study of VF's global development strategy and feasibility plan, so that VF can introduce new technologies in time to support business development.
in September, VF announced the cooperation with Arvind Mills in India, and jointly designed and sold VF brand products suitable for the Indian market. The joint venture company "VF Arvind Brands Private", authorized by VF Group, uses VF's strong brand portfolio to grow rapidly with emerging markets.
in April, VF increased its cash dividend by 9%. Throughout the fourth quarter, VF's stock price remained at a high level of $83.1. In 26, the stock price of VF rose by more than 45%, which refreshed the history of VF.
in January, 27,
VF announced the successful acquisition of Eagle Creek brand, which was included in the outdoor brand series. In order to better concentrate resources on the dominant brands, VF decided to focus on the fast-growing fashion brands and announced the abandonment of underwear brand series in the first quarter.
in the same year, VF acquired the Majestic Athletic brand, a professional brand of baseball and basketball sportswear and accessories, and integrated its business into the work clothes brand series.
afterwards, VF announced the acquisition of 7 for all mankind and Lucy, and based on these two brands, the company newly established a fashion clothing brand series.
In p>28,
VF and Mo Company * * * both announced that VF had acquired 1/3 equity of Splendid and acquired Ella Moss, a fashion brand.