Whoever owns more well-known and famous trademarks will have a larger market share and greater space for survival and development.

Let’s take a look at several major features of trademarks:

1. It makes it easier for consumers to recognize the brand and shop.

2. The trademark registrant has the exclusive right to use the trademark and is protected by law.

3. Through trademark registration, you can create a brand and occupy the market first.

4. A trademark is an intangible asset whose value can be evaluated.

5. Trademarks can be transferred and licensed to others for use or pledged to realize their value.

6. Trademark is also a necessary condition for quality inspection, health inspection, bar code, etc.

7. Local industrial and commercial bureaus at all levels supervise the quality of goods and services through the management of trademarks.

Especially in the Internet information age, if an enterprise ignores the importance and role of its own online brand, it will not only damage the trademark and brand value and interests of the enterprise's long-term operation and promotion, but also easily cause consumers to Online users confuse and disorganize the company's brand and trademark, thereby losing brand loyalty to the company, which will inevitably affect the long-term development of the company.