FILA is one of the top three sports brands in the world, mainly engaged in the development of products related to elegant sports such as tennis, snowboarding, golf, yoga, and racing. The bright and bold design style, outstanding elegance and unique product functions make FILA unique among the top international sports brands and famous all over the world.
1972: In 1972, a Japanese designer was hired to design the FILA trademark. So a trademark with the letter f as the main element came out, and was greatly appreciated by FILA’s Italian boss. This letter f is very creative, using beautiful and plump geometric patterns, with a strong sense of artistic beauty, which is consistent with Italy's long-standing artistic atmosphere and continues to this day.
1973: Japanese designer Mr. Ishin designed FILA’s F-box logo under the guidance of Dr. Enrico Franchi. FILA boldly uses eye-catching colors and patterns to give ordinary tennis sportswear an intriguing artistic aesthetic.
1973: Former Swedish player Bjorn Berg became the spokesperson of FILA. Wearing the FILA tennis series, he won 6 consecutive French Open championships and 5 Wimbledon championships, creating the glorious era of FILA in the 1970s.
1974: Vilas becomes the first South American player to win a major championship. A group of FILA tennis players such as Vilas, Gula Kongoli, and McEnroe began their glorious championship journey in the past ten years.
Former Swedish golf champion Berg became the spokesperson of FILA. The vertical striped tennis shirt he used to wear at that time became the representative of FILA's classic sweater. Berg went on to win five consecutive Wimbledon championships, creating a glorious moment for FILA on the sports field in the 1970s.
1976: Ikata Gura Kongori wore FILA and won 14 singles and doubles Grand Slam titles.
1977: American tennis star John McEnroe wore the FILA tennis series and began his professional sports career.
1982: FILA began to sponsor the US Open and became the designated supplier of the US Open for the next 22 years.
Golf star Tom Watson wore the FILA golf series and won the U.S. Golf Open.
1984: FILA participated in the exterior design of the Ford Thunderbird, giving it FILA's unique Italian style.
1986: Well-known mountaineer Leonard Messner wore the FILA mountaineering series and became the first person to climb Mount Everest without oxygen.
1987: FILA held a FILA short-distance skiing competition specifically for children in the Alps.
1989: Boris Becker wore FILA and won the French Open, US Open and Wimbledon in the same year.
1990: Monica Seles wore FILA and became the youngest French Open champion in fashion. In the future, she also won 3 French Open championships, 2 US Open championships and 4 Australian Open championships.
1993: Golf star Lee Jetson narrowly won the U.S. Open with a five-stroke disadvantage and won the event again in 1998. In the same year, FILA was officially listed on the New York Stock Exchange. At the same time, 2A buffer technology was used in the FILA jogging series.
1994: Elbo Dongba won the World Cup gold medal wearing FILA ski series.
1995: Dr. Jabrini and Moss Tanyo founded the "Discover Kenya" campaign.
Mexican marathon legend Germaine Silva won the 1995 New York City Marathon.
1996: FILA athlete Moss Tanyo from Kenya won the Boston Marathon. He won the event again in 1998 and went on to win 27 marathons in 12 months. Kenyan star Sammy Collier won the Cancun Marathon, as well as the 1998 Amsterdam Race and the 2000 Santiago Race. Collier is the second person in the world to run under 2 hours and 05 minutes.
U.S. women’s soccer team captain Kara Overbeck wore FILA sneakers when she won a gold medal at the 1996 Summer Olympics.
1997: FILA introduced drainage and sweat-wicking technology into professional sportswear. Wearing FILA, Ilya Lagat won the Prague Marathon, the Berlin Marathon in 1998, and the Boston Marathon in 2000. Personal record: 2 hours, 07 minutes and 11 seconds.
1998: American professional baseball star M. Sosa hit 66 home runs in a single season, breaking Roger Maris' record of 61 home runs in a single season since 1961. Record.
1999: FILA athlete Ivani Sudini won the cheers of the audience in the 1998-99 Solo World Sailing Challenge by taking a risk to save his competitors. Sudini won the race and a new world record was set. In 1999, FILA athlete Joseph Zibbert won the Amsterdam Marathon, Boston Marathon and New York Marathon. Personal record: 2 hours, 07 minutes and 37 seconds.
2000: Canoeist Antonio Rossi wore FILA and won the Olympic 100m gold medal.
2001: Jennifer Capriati announced her comeback to the world by winning the Australian Open and French Open. The following year, she won the Australian Open again.
FILA has reached an authorized sponsorship agreement with Ferrari to support Ferrari’s Schumacher in his Formula One racing career.
2002: FILA sponsored Claudio Reyna, the captain of the U.S. national football team in the World Cup.
2003: FILA sponsored Korean golfer Han Ji-won.
FILA sponsors the Ducati motorcycle team.
Robert Cheluyot won the Boston Marathon three times in 2003, 2006 and 2007, and still holds the world record. Personal record: 2 hours, 07 minutes and 14 seconds. Paul Taggart won the Berlin Marathon in 2 hours, 04 minutes and 44 seconds, setting a new world record.
2004: FILA became the official supplier of the Italian Ski Team. The Italian team won the gold medal at the 2006 Winter Olympics.
Russian tennis star Kuznetsova wore FILA and won the US Open.
2005: Belgian tennis star Kim Clijsters wore FILA and won the US Open.
2007: Berry Bonds wore FILA and hit a major league home run record.
2008: FILA officially signed a contract with the British Wimbledon Tennis Championships, one of the four Grand Slam tournaments, and became the official footwear sponsor of the event. The five-year sponsorship contract will run from 2008 to 2012. During this period, FILA will provide Wimbledon with a series of tennis shoes that combine professional tennis performance and fashionable sports style.
2009: Russian tennis star Kuznetsova wore FILA and won the French Open.
Belgian tennis star Kim Clijsters wore FILA and won the US Open.
2010: Belgian tennis star Kim Clijsters wore FILA and won the US Open.
2011: Belgian tennis star Kim Clijsters wore FILA and won the Australian Open.
Lee Hyori, the "national fairy" and stage queen, put aside her sexiness and charm, and used her absolutely natural clean face to shoot the new autumn advertisement of 2010 for FILA's outdoor brand FILA Sport, showing it to everyone. She is different from the pure and real person she used to be. I just don’t know if Lee Hyori is still charming in your eyes?
After a global acquisition war, FILA Korea and Mirae Asset Corporation announced that they would pay US$1.23 billion to acquire golf brands Titleist and FootJoy.
On July 26, 2011, FILA Sports stated that Cha Seung-won has become the brand’s exclusive model. Cha Seung-won, who suffered from "loneliness syndrome" through MBC's "Best Love", recently officially joined the ranks of 'FILA Sports spokesperson=superstar'.
To celebrate the brand’s 100th anniversary, FILA collaborated with the Austrian crystal pioneer brand to create a century-old limited edition co-branded crystal shoe model “FILA FX2”. The first cross-border cooperation between two century-old European fashion brands has produced a replica of FILA's first pair of tennis shoes in the history of tennis, recreating its century-old glory and showing off its brilliance.