1. essay-writing activity

1. content: essay-writing to the society, entitled "the story of me and xx store". The purpose is to collect excellent articles from all sides and bind them into pamphlets as supermarket publications.

2. The purpose is to embody the corporate culture and enhance mutual communication.

second, friendly contact

scenario analysis: use the attraction of membership cards and gifts to incite members who are eager to buy to come to our store for consumption.

III. Love Activities

Activity 2: Love Card

1. Theme: Give Love a Free Space

2. Activity Time: 12.15-31

3. Content: 5 yuan to 3 yuan to apply for family and friends membership cards! Except the cost of 1 yuan, the rest of the membership card income is donated as love.

4. Division of labor: 1). Planning: apply to the head office and handle card activities in 1 yuan; The quantity depends on the situation; Make a card handling desk (requirements: less business atmosphere, strong public welfare) and a donation box (large specifications, preferably transparent, with the nomination of a notary public)

2). The tally team will assist the front desk in arranging on-site card handling personnel

5. On the one hand, this activity is to tap customers' spontaneous hearts and mobilize them to give their love, and there is a lot of space to choose the donation amount freely; On the other hand, popularize membership cards and increase the number of our visitors.

activity 1: theme: starting point of love

1. starting time: 2xx.12.31

2. content: to provide help and material support to the laid-off workers, people with no source of livelihood, patients, disabled people and other difficult people in the surrounding communities. (Select 1 people who need help).

3. Goods: oil, quilts and rice

4. Sources of goods expenses: 1. Advocating social charity and mobilizing customers to apply for membership cards. Apart from the cost of membership cards, the rest of the income is used as part of the savings.

2), the supplier saves a part

3), and prepares a part of love goods. The content is that every time you buy such goods, you will give a part of love, and one of the profits will be sponsored (for example, one yuan, two yuan, etc.)

Division of labor: A, the tally team prepares a list of love goods (the number of goods is tentatively set at 1, and it is suggested that it is of high gross profit or can be. Display according to the site arrangement; B. Plan to decorate the exhibition area of caring goods and operate a "caring" atmosphere.

interactive plot

1. Promotion activities of joint counters.

Activity content: During the celebration, the top 1 customers can spend 1 to 5 yuan to buy a product around 5 yuan with the advertisement in dm (or newspaper). (Goods: quilt cover, pillowcase, clothes, tea, ginseng, etc.)

Supplementary activities: special price or discount

Division of labor: 1) Plan to raise special price products.

2. Buy-and-give activities of suppliers.

division of labor: the tally team raises and reports the activities.

the planning will be arranged according to the reported activities

3. Celebration auction. (This activity is under discussion)

Contact Chenghuang Auction House to stimulate the atmosphere of the scene through interactive activities, such as games and snapping up now. Shopping mall activity planning 2

1. Activity ideas

Taking the traditional Chongyang Festival as the breakthrough point, the traditional Chinese virtue of "respecting the elderly" is widely publicized, and the audience's sensibility is used to highlight the business philosophy of "XX" brand, so as to narrow the distance with consumers and establish a brand image, and finally achieve the purpose of driving sales.

Second, the theme of the activity

The activity focuses on the experience service for the elderly, and at the same time publicizes the common sense of life and health care for the elderly and the importance of caring for them.

III. Advertising slogan for the event

Filial piety is the first thing in the world, and gratitude is the second day

Caring for the elderly means caring for yourself

Caring for our parents and our future

IV. Activity time: all day on October 21st

V. Activity address

To be determined

VI. Specific arrangements for the event

Jin Juhe's family

a, activity time: October 5

b, activity form:

c, activity process

■ All elderly customers who shop in Ganyuting Shopping Mall can receive a bag of chrysanthemum tea free of charge at the cashier with a computer receipt

■ The cashier staff will mark the receipt of the gift. And register the recipient's basic information

d, preparation work and completion time: omitted

e, precautions

■ The receipt will not be split and accumulated, and will be collected on the same day, and it will be deemed invalid if it is overdue

■ The cashier staff should do a good job in receiving and registering, so as to avoid repeated collection of

f and two suggestions

■ The chrysanthemum tea given by this activity can be negotiated with the supplier. On the part of the company, the words of special thanks are put forward on the DM sheet (or promotional poster) in return

■ Considering the cost of the activity, it can be given in the form of "3 bags of chrysanthemum tea/shop/day"

2. Respect for the elderly in September and September, Deep gratitude

a. Activity time: October X-November X

b. Activity form: special price

c. Activity process

■ Prepare promotional products related to the festival (health care products and daily necessities for the elderly are suitable)

■ During the activity time, Special sales with grateful gimmicks

■ Promotional goods are placed in conspicuous places in stores

■ Make big special signs to attract attention and stimulate sales

d, Precautions

■ The special products in this activity should be absolutely targeted and impactful

f, and a little suggestion

■ The activity lasts for one week and can be subdivided into two or three days as one unit, each unit. To keep consumers fresh about the activity

VII. Atmosphere layout

Media support

VIII. Activity effect prediction

This activity is carried out in the form of a combination of promotional activities and image activities, with sales as the mainstay and brand image as the auxiliary. Therefore, it is expected that the sales volume of this activity will be greatly improved compared with the past. The holding of holiday theme activities can also establish a good brand image, and echo the awarding ceremony of "Famous Trademark of Ganyuting" this month, which can promote the brand reputation. Shopping mall activity planning 3

1. Spring Festival promotion activities can be divided into two steps:

Welcome the Spring Festival and celebrate the Spring Festival, with the emphasis on celebrating the Spring Festival. This plan is suitable for celebrating the Spring Festival during the Spring Festival.

The time to celebrate the Spring Festival is December 29th-31st, 2xx, and the 29th is Saturday. The weekend promotion can be promoted by "Celebrating the Spring Festival".

The time for celebrating the Spring Festival is from January 1st to January 3rd, 2xx.

2. The promotion focuses on clothing and home appliances, which are the main sources of sales profits for businesses and the goods that customers buy more during the Spring Festival.

3. Spring Festival is the beginning of a new year. In order to thank members for their long-term review in the past year and their continued presence in the new year, special promotion activities for members can be carried out.

4. The Spring Festival is also the climax of wedding consumption, and corresponding promotional activities can be launched.

The special planning activities of the shopping mall's Spring Festival activity plan include:

(1) The explosion of binary household appliances

2xx=2+2

If you spend more than 2xx, you can buy VCD, rice cookers, telephones, gas cookers, tape recorders and other commodities worth 2 to 3 yuan.

operating instructions:

*2 yuan should have a variety of optional items, giving customers more room to choose

* Average value of goods. The supermarkets can set standards according to their own strength, but it is best to have products with wide appeal, obvious gap compared with the normal price and sensational effect. For example, VCD, rice cookers, gas cookers, tape recorders and other commodities with a value of 2 to 3 yuan.

(2), 2xx roses bloom in the new year

Customers who go shopping in shopping malls and supermarkets can get one rose with the shopping receipt, ***2xx roses, until they are given away.

operating instructions:

* This activity can also be delivered when customers come. Whether shopping or not, a rose will be given, but attention should be paid to prevent crowding and looting.

* The activity time can be 1-2 days, depending on the strength of the merchant and the first day's gift effect. The giving time starts from business hours.

(3), the new year-move a pot of flowers and plants home

In the new year, people often like to buy some ornamental items such as flowers and plants. Holding exhibitions of different kinds of flowers and plants at the entrance of the shopping mall, accompanied by written explanations and on-site introduction and explanation by lecturers, will certainly attract a large number of people to watch; At the same time, you can also organize a group of flowers and plants for on-site sales.

location of the event: the square in front of the door or the operation instructions of the central hall

1. The event is mainly about exhibitions, with sales as a subsidiary. To a certain extent, exhibition is to improve the taste of shopping malls, provide consumers with an opportunity to watch, and at the same time, it is also an activity to guide consumers' interest and convey certain knowledge.

2. Exhibition content: Besides flowers and plants, goldfish can also be exhibited. In operation, it is relatively more convenient and easy to display flowers and plants, and it doesn't take much thought to carry and place them.

3. You can contact the Botanical Garden or the Flower and Bird Market for assistance.

(4), the new year begins with exercise-challenge your speed and physical strength

Activity mode: challenge physical strength and speed competition, set up a treadmill on the spot, compare who can run the distance in one minute on the treadmill, and set up awards and prizes according to the competition results.

Award setting:

The value of one sneaker in the first prize is around 3 yuan

The value of two sneakers in the second prize is around 2 yuan

The value of five sneakers, badminton rackets and table tennis rackets in the third prize is around 1 yuan.

operating instructions

* Registration method: Pre-registration and on-site registration are adopted. Pre-registration is from December 25th to 31st, 2xx. Post a registration notice at the entrance of the mall and register at the planning department of the mall. Registration is not restricted by conditions. The number of applicants is about 3-5.

* To speed up the race, 2-3 treadmills can be set up.

* Venue: the square in front of the door

(5). The new year begins with love-donation to the Hope Project charity sale

Activity mode: open a charity sale area, and the shopping mall will donate one yuan for every item sold.

bazaar goods: backpacks, toys, books and other goods worth 1-1 yuan

Operation instructions:

* Spring Festival is the beginning of a new year, and a good beginning is half the battle. Holding bazaar activities at the beginning of the new year will greatly enhance the good image of the shopping mall.

* Shopping mall donation method: it can be a way of donating one yuan for selling a commodity, or it can be a percentage commission of all sales from charity sale; At the same time, a donation box can also be set aside for customers to donate by themselves.

* Inviting notaries to notarize on the spot.

* Joint Hope Project is jointly held by relevant departments, or it can be paired with Hope Primary School to form a long-term helping relationship.

* Invite relevant news media to attend the interview.

(6), members are grateful for big rewards

Activity time: 2xx December 2th-2xx January 1th, the time is 2 days. The old year has passed, and the new year has come. In order to thank the members' customers for their long-term review in the past year and their continued visit in the new year, special promotion activities for members are specially launched.

1. member's big draw or redemption of points.

2. Special offers for members: List some products that only members can enjoy special offers, which can cover a wider range, including products of different departments, and mark them as special offers for members with live POP posters.

3. Carry out activities of exchanging old cards for new ones and planning activities of discount shopping malls. 4

1. Autumn Children's Commodities Exhibition

Open a children's area, mainly selling children's clothes, children's shoes, children's toys, cribs, children's trolleys and so on. Exhibit different brands of goods, and cooperate with manufacturers to launch different degrees of concessions, discounts, gifts and other promotional methods. Babies, trolleys, etc. need to be explained by salespeople on the spot.

Carefully decorate the store, and use posters and various materials to create a fairy-tale color and atmosphere. At the same time, children's clothes, toys, etc. are of diverse colors, so we can make full use of the colors of commodities for on-site display and decoration.

(A powerful shopping mall can build a "cartoon children's kingdom", which can be divided into a scene area, an activity area and a sales area. The scene area is a fairy-tale palace made of wood, and the western-style buildings are full of fairy-tale colors. Snow White is playing with the dwarfs, and Cinderella is waiting for the little prince to take her away with a golden carriage ... In addition, the activity area is a simple amusement facility, such as The sales area can display all kinds of cartoon toys and fairy tale characters for sale. )

After shopping in 5 yuan, I gave a beautiful children's teacup, which was originally worth about 5 yuan.

After shopping in 1 yuan, you can get a child photo voucher, and you can take a child photo at a designated photo studio, or a KFC meal voucher, worth 15-2 yuan.

When shopping in 2 yuan, give a children's paradise amusement ticket or KFC meal ticket with a value of 2-3 yuan. The children's paradise can be a children's paradise in a shopping mall or a large children's paradise in the city.

* Note: Gifts can also be children's toys, school supplies, etc.

Organizers: amusement parks, photo studios, KFC restaurants, toy manufacturers, etc.

2. Fairy tale speech contest

Registration targets: children aged 5-1, whether shopping or not, can sign up. The number of people is limited to 15.

Activity mode: Each contestant gives a speech on the stage about a fairy tale for 5 minutes, and the first, second and third prizes will be awarded by the on-site judges according to the contestants' language, manner and dress.

Award setting:

First prize: 1, second prize: 5 yuan

Second prize: 2, and third prize: 2 yuan

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