Okay, let me first talk about what advantages Internet celebrities have to run a store or brand, and then I will talk about my ideas. Let me start by saying that as an Internet celebrity, I think there are only two advantages. 1: I currently think that fans only have this characteristic, which is enough to become an Internet celebrity. As for talent, everyone is different. If you can make good use of it, it is a huge potential, but I find that most Internet celebrities also have It’s just limited to “Internet celebrities”. So can these two points be converted into commercial benefits? I think it's ok! But you need to know very well what your fans are like? Why should I buy your stuff? Is your product a good fit for their needs? So this is about precise positioning. Let me give you a case: "Sora Aoi Sells Bras" In 2014, Sora Aoi relied on her huge fan base to sell 700,000 bras, which shows how easy it is to earn money from fans. So let me analyze why Aoi sells bras. What if she sells Laoganma chili sauce? Because who are the people paying attention to Sora Aoi? I guess the 70s are all about Sir. The bras she launched are very consistent with the image of Sora Aoi, and her fans’ demand is here. Think about a man watching a Sora Aoi movie with Sora Aoi’s bra in his hand. This kind of How wonderful does it feel? See, this is the effect of the fan economy. Note: Taking advantage of the communication effect of Weibo, the follow-up effect of fans, and the erotic effect of human nature on Sora Aoi, Sora Aoi’s products were forwarded over 20,000 times as soon as they were released. There is no doubt that Sora Aoi’s fan economy has been used to the extreme. (Reprinted from the Internet) Therefore, Internet celebrities must understand the following points when doing business. 1: Know your fans. 2: Launch products that meet the needs of the fan base. 3: Stimulate their needs. 4: Guide buying orders. 5: Maintain your fan base. 6: Loop This is only at the marketing level. If you want to participate in the product, I think Internet celebrities basically don’t have the intention and strength. If you have the intention, you can become an Internet celebrity. Making money is much more enjoyable than becoming famous. ?2: Exposure rate. This is the natural advantage of Internet celebrities. They have greater exposure than ordinary people. So it is what we usually call "display volume." Isn't this the same as a diamond investment exhibition? It’s just that we need money, but Internet celebrities are free. ?Looking at a picture, basically every useless Weibo can have tens of thousands of exposures. If a big V reposts it once, the exposure rate can even reach millions (I participated in the operation of that Weibo) , now deleted by him, bastard). But if you don’t make good use of these natural advantages, it will mean that your identity is useless. And when you have such a large exposure, you must pay more attention to the maintenance of content. Internet celebrities should not keep posting product advertisements because they think they have fans, haha , the speed at which fans are falling off is astonishing. If there is a team operation, they will jointly promote each other with other big V. Zhihu has many such articles. ? With the above foreshadowing, I will answer a few questions asked by the questioner. 1. If I open an online store to sell clothes, but I am not in Jiangsu, Zhejiang or Guangzhou, how can I find a cooperative factory? 2. Some Taobao stores owned by internet celebrities carry their own brand of clothes, but there are many of the same style, most of which are much cheaper than those of internet celebrities. Some of the same styles are said to be from a factory, but some comments say they are different. , some even said that factories are not allowed to sell Internet celebrity clothes to other Taobao stores. Is it just because of OEM? And most Internet celebrities claim that their clothes are exclusive, is that true? ?1. When I open an online store to sell clothes, but I am not in Jiangsu, Zhejiang or Guangzhou, how do I find a cooperative factory? Alibaba has a lot of factories that can cooperate with you, but you have to consider whether your own strength is enough to convince others to make products specifically for you. Is your order volume large enough? What is the specific cooperation model? If he produces it and you sell it, do you give a deposit first or something like that? This all involves a series of cooperation models. 2: Some Internet celebrities’ Taobao stores carry their own brand of clothes, but there are many of the same style. XXXX These Internet celebrities of Bilibala basically do not have exclusive products. The same products from different factories are everywhere on Taobao, especially Clothing is an industry where there is no threshold for plagiarism. If you produce a model today, I will produce a 90% imitation product for you next week at half the price. You really have nothing to say.

My advice to Internet celebrities is that when cooperating with brands, Internet celebrities who only rely on their face and chest are basically unable to operate a Taobao store. This can be done when working with brands. 1: The brand launches products that match the temperament of Internet celebrities, and then the Internet celebrities expose them in their own positions, and then share the profits. 2: The brand signs an influencer, lets the influencer participate in designing the product and jointly promote it on the Internet, and then shares the profits. 3: The internet celebrity pays, the brand makes the product, and then the brand operates the internet celebrity’s products and then shares the profits. Edited on 2016-06-18 43 42 comments Share Collection Thanks for closing ?Mengtai Taobao seller 14 people agreed with this answer 1. Where the people are and where the goods are are not the most important things. To put it bluntly, it is profit. If the profit is huge, you can still get it done even if the goods are on the moon. As for how to cooperate with factories, it is all based on profit. If you can make a lot of money through distribution, why go to a factory? Of course, now in distribution, profits have been stripped away layer by layer and are no longer so impressive. But finding a factory is also a troublesome and hard-working task. Although there are many factories in Jiangsu, Zhejiang and Guangzhou, they are all good and bad. Without several years of immersive experience, it is difficult to do well. So it’s not easy to just do whatever you want and earn some living expenses. If you want to make a name for yourself, even if you deal with a factory, you will still be hit by a wall. This has nothing to do with whether the factory makes goods or the dealer makes goods. You have to go back to the original point: what do you want to do and whether you are ready. 2. Let me first say that the products of Internet celebrities are different from others. There is no obvious difference. Not only clothing, but also cosmetics, there are only a few factories, but the selling points of their packaging are different, and the products are essentially the same. But don't look down on this difference, this is the key. Datong is because Taobao sells visuals, and visuals are easy to plagiarize and resemble, so they look similar at first sight, but when you get the actual product in your hands, the small differences are very obvious. Precisely because all factories can do the same thing, whether it is unique or exclusive depends on whether the so-called Internet celebrity has put in deep efforts. Internet celebrities who value products are good Internet celebrities ^_^. A few words about Internet celebrities: The reason why Internet celebrities are called Internet celebrities means that what they sell is themselves, so they cannot destroy themselves. If you are bad, it doesn’t matter if you are an internet celebrity. Therefore, their efforts to invest and operate are themselves, not Taobao stores, so this point must be made clear. Of course, some of my friends were originally Internet celebrities. In the end, because the products were running well, it seemed that the title of brand founder greatly overshadowed the title of Internet celebrity, so it was considered a transformation. If you can do business and promotion, this will naturally be your advantage. If you package yourself as an Internet celebrity, this will naturally be your advantage. If you have unique attainments in products, this will naturally be your advantage... ...No matter what, you will find that you ultimately rely on your strengths to open your eyes and earn your first pot of gold.