The conditions for opening a Tmall store require that the merchant entity must be a company or enterprise, have a trademark registration certificate and acceptance certificate, seven-day no-reason returns and exchanges, and be an agent store of the brand.

1. The merchant must be a company or enterprise: and the registered address must be in mainland China. The merchant also needs to provide information about the company's legal person and shareholders, as well as the business license and tax registration of the enterprise. A copy of the certificate must be stamped with the official seal.

2. Trademark registration certificate and acceptance certificate: Entering Tmall Mall also has requirements for corporate brand influence. You need to prepare a trademark registration certificate or trademark acceptance certificate. If the trademark is a pure pattern, If the trademark does not meet the entry requirements of Tmall Mall, it must be a text trademark and a graphic trademark together to meet the entry requirements of Tmall Mall; if the enterprise applying to enter Tmall Mall is a brand merchant, in addition to meeting the above entry conditions , merchants also need to specify the R mark or TM mark.

3. Seven-day no-reason return and exchange: Merchants need to provide seven-day no-reason return and exchange consumer rights, that is, within seven days of receiving the goods, consumers can return or exchange the goods without any reason. Set up on Tmall Merchants in the mall must provide this consumer protection right.

4. Brand’s agent store: If the Tmall store applied for by the merchant is an agent store of a certain brand, it must not only meet the requirements for Tmall store entry, but also need to provide a formal authorization letter from the brand owner; If it is a specialty store, it needs to operate multiple brands in the Tmall store at the same time. It needs to provide proof that the goods are from regular channels. During the store operation, it must strictly abide by the operating rules of Tmall Mall.

Characteristics of Tmall stores

1. High trust: Tmall has high requirements for merchants’ qualifications, reputation, and after-sales service. Therefore, consumers have high expectations for the Tmall platform and Tmall The trust level of the store is relatively high.

2. Brand advantage: The Tmall platform has established long-term cooperative relationships with many well-known domestic and foreign brands, so a large number of branded products can be found on the Tmall platform, attracting many consumers.

3. Product quality management: The Tmall platform has strict quality requirements for merchants’ products, which must undergo strict review before they can be put on the shelves for sale. At the same time, the quality of the products will be checked regularly, and illegal products will be removed from the shelves or punished. .

4. Large user base: Tmall platform has a large number of users and a highly active user group, providing merchants with a large amount of traffic support.

5. Diversified sales channels: Tmall platform provides a variety of sales channels. Merchants can choose online, offline and other different sales channels according to their own needs to meet different sales needs.