Samsung Picture TV (TheSerif Picture TV) was jointly created by Samsung and Ronan Brook & Irving Brook, a famous French designer. The iconic "I" design is the expression of the artistic language of the Brooke Brothers.

I-shaped unique aesthetic temperament, 360-degree surround design, detachable floor-standing bracket resembling easel and neat color matching make Serif picture TV like a work of art and become the crowning touch of indoor environment. FastCompany magazine, one of the most influential business magazines in the United States, rated Serif image TV as "masterpiece of design" and "the most beautiful TV ever".

The outer packaging of Samsung image TV can be transformed into "furniture products"

In the recently concluded Samsung TV "OutoftheBox" (from box) environmental theme design competition, the most creative young people from 84 countries around the world creatively transformed the packaging cardboard of Samsung lifestyle TV series, including TheSerif Picture TV, and made it into various practical furniture products or ornaments, such as small coffee tables, pet huts, bookshelves, animal models and so on.

Each side of the corrugated board of Samsung Image TV packaging adopts dot matrix design, which is convenient for the free and creative transformation of packaging. Consumers can not only realize the environmental protection and sustainable utilization of waste packaging, but also show their own personality.