Legal analysis: The main significance of protecting trademark rights is to protect the exclusive rights of trademarks and protect the legitimate rights and interests of trademark registrants from illegal infringement. Trademark rights are of great significance to any country's foreign trade development, commodity management, economic order, etc.

Legal basis: "Trademark Law of the People's Republic of China" Article 1 is to strengthen trademark management, protect the exclusive right to trademark, urge producers and operators to ensure the quality of goods and services, maintain trademark reputation, and This law is specially formulated to protect the interests of consumers, producers and operators, and to promote the development of the socialist market economy.