Question 1: The concept of brand operation Brand operation (Brand Operation) Brand operation is a series of comprehensive planning work done by the enterprise with the brand as the core. It is a complex systematic project. As market competition becomes increasingly fierce, competition among enterprises is increasingly manifested as brand competition. Whether an enterprise can cultivate its own well-known brand will directly determine an enterprise's competitiveness in the market. Brand operation refers to the company's name, product or service trademarks, and other intangible assets that can distinguish the company from competitors' signs, advertisements, etc., and constitute the company's unique market image. There are many definitions of brand in theoretical circles, here are the following: 1. Brand operation refers to the tangible and intangible comprehensive performance of the organization and the products or services it provides. Its purpose is to identify the organization's products or services and make them consistent. Differentiate products or services from competitors. 2. Brand operation is a name, term, mark, symbol or pattern, or a combination of them, used to identify the products or services provided by an enterprise to one or a group of consumers and to differentiate them from those of competitors. or service distinction. (Marketing expert Dr. Philip Kotler) 3. "Brand" operation is the holographic concentration of the sum of all intangible assets of an enterprise or brand subject (including cities, individuals, etc.), and "this concentration" can be represented by a specific "symbol" " to identify; it is the product of the interaction between subject and object, subject and society, enterprise and consumer. Related concepts generally believe that brand operation is a name, term, mark, symbol or pattern, or a combination of them, used to identify the products or services of a seller or a group of sellers and differentiate them from competitors. products and services. The following concepts are closely related to the brand: Brand operation name: the readable part of the brand operation - a combination of words, letters, numbers or phrases, etc. Such as Haier, Double Happiness 1999, TCL, etc. Brand operation logo: The part of the brand operation that cannot be spoken - including symbols, patterns or obvious colors or fonts. Such as Nike's swoosh shape, Little Swan's swan shape, IBM's font and dark blue standard color, etc. Brand operation role; it is a way of using human or anthropomorphic logos to represent brand operations, such as Haier Brothers, McDonald's, Mickey Mouse, Master Kong, etc. Trademark: An entire brand, a brand logo, a brand character, or a combination of elements protected by law. When a trademark is used, it should be clearly stated with "R" or "note", which means a registered trademark.
Question 2: What are the main tasks of operation management? Operation management positions at different levels have different responsibilities, and the tasks required for the operation of products in different industries are also different.
Provide a financial The work of the APP operations manager can be used as a reference.
1. Develop effective product promotion plans (content/activities/users/channels/applications, etc.);
2. Responsible for the planning and implementation of online operation activities, and continue to implement Plan operational activities and track actual results;
3. Participate in the maintenance and strengthening of partnerships, expand and promote joint operation and promotion activities;
4. Participate in product functions and business models Design and make product suggestions based on operational feedback;
5. Drive product improvement through product operation strategies, explore and formulate plans to help users grow and promote users, and enhance users’ growth space 6. Cultivate a management and operation team, Lead team members to complete operational indicators
Question 3: What are the specific tasks of new media operations? 1. Responsible for the daily operation and promotion of mobile Internet self-media platforms (mainly WeChat, Weibo, and mobile terminals);
2. Responsible for independently operating WeChat public accounts, planning and providing high-quality services to fans , highly disseminable content;
3. Responsible for planning and executing daily activities and tracking maintenance of the WeChat marketing line, and sending various WeChat contents according to projects;
4. Responsible for increasing fans number, increase attention and fan activity, and interact with fans in a timely manner;
5. Excavate and analyze netizens’ usage habits, emotions and experiences, grasp news hot spots in a timely manner, and effectively complete special planning activities;
6. Keep up with the development trend of WeChat, pay extensive attention to benchmark public accounts, and actively explore the WeChat operating model;
7. Fully understand user needs, collect user feedback, and analyze user behavior and needs .
Question 4: What are the main responsibilities of the operations director? The scope of work of the Operations Director is very large, and the power he holds is also very high. His work ability mainly lies in management ability, planning ability and promotion ability. At the same time, he is required to have strong interpersonal skills in order to well complete the various responsibilities of the Operations Director. Its responsibilities mainly include the following aspects: (1) Responsible for building and developing the operation team, organizing employee team training, assessment and evaluation, and talent echelon construction to meet the company's business expansion needs; responsible for the recruitment and training appraisal of relevant positions under the jurisdiction ; (2) Responsible for overall brand operation management, including brand management, service specifications, business training, image management, product and price management, including flagship stores, shopping mall counters, etc. (3) Responsible for the formulation, deployment and supervision of the overall market work plan for the area under his jurisdiction, which is an important part of the responsibilities of the operations director, to enhance the brand's visibility and recognition in the area under his jurisdiction; responsible for the inventory control and management of the area under his jurisdiction ; Responsible for establishing and improving operation-related systems and work standards; responsible for the implementation of the company's rules and regulations in the area under its jurisdiction. Responsible for promoting channel expansion in the jurisdiction; responsible for coordinating and handling external public relations (***, important customers, etc.) in the jurisdiction. (4) Responsible for the system standardization of the company's marketing department (operations, brand planning), and responsible for organizing and supervising the implementation of the marketing department's work related to external cooperation, channel management, media cooperation, promotion planning, and service product development. (5) Responsible for the coordination, planning, organization and implementation of external strategic cooperation brands, the negotiation, management and image innovation of large-scale key decoration projects, industry brand competition landscape analysis and competition strategy planning, brand product concept planning and promotion plan design , follow-up from industry media partners. In addition, the responsibilities of the operations director also include formulating and executing regional sales plans, completing the company's established sales targets, and also being responsible for the daily management of the department to ensure the orderly operation of the department system. In addition, the operations director of some companies is also responsible for taking effective measures to promote sales and profit contribution in the area under his jurisdiction; responsible for breaking down work goals and performance indicators, deploying monitoring center business operations to ensure the achievement of goals; responsible for the management of various financial expenses and control.
During the meeting, the operations director's work had new adjustments. The operations director's responsibilities include brand manual design, light advertising, exhibition layout design, special decoration design and other department support work, and he is responsible for completing the projects assigned by the general manager. Work. To become an excellent operations director, in addition to the necessary professional abilities, the personal qualities required must be of a very high level. For example, their level of education must be high, and they must have an innovative spirit and a high sense of responsibility. In terms of professional capabilities, it also requires rich modern enterprise operation management capabilities and planning capabilities. In the event of an emergency, provide unique and feasible insights into the business and familiarity with the industry. The above are the main responsibilities of the Operations Director and are for reference only.
Question 5: What are the daily tasks of Taobao operations? Um, I have been working in operations for 3 years. My daily work is both simple and complex. I collect data every morning and analyze the problems of the previous day based on the results of the data statistics. If there is a problem with the conversion rate, UV, PV, etc. will be analyzed and taken a look. There are many sources and so on. Find the problem and then formulate today's work tasks and what needs to be done to avoid the problem. Now we are optimizing according to the needs of the store, changing pictures, tracking customer service, etc., and planning some activities, etc.
Question 6: What are the types of e-commerce jobs? ? 1. Senior specialist in key partner development
2. p4p sales operation - product services
3. Internet marketing planning specialist
4.
Product Manager (Transaction Line, Store Line, Buyer Line, Category Line)
5. Industry Operation (3C Digital Products)
6. Senior Data Analyst
7. SEO technical positions
8
1. Urgent recruitment for logistics manager
2. Urgent recruitment for financial analyst
3. Purchasing representative
4. Product manager (business type)
5. Warehouse manager
6. Administrative purchasing manager
7. Training supervisor
8. Agent
9. Audit manager
10. Accounting manager
11. Public relations manager
12. Contract review supervisor
13. Fund supervisor
14. Distribution manager
15. Purchasing manager
16. Process Planning Supervisor
17. Tax Supervisor
18. Procurement Assistant
1. Business Development Manager
2 .Marketing Planning Manager
3. Urgent Recruitment for Event Manager
4. Urgent Recruitment for Brand Manager
5. Market Analysis Supervisor
1 .Data manager
2. Platform architecture designer
3. Software development engineer
4. System implementation manager
5.SEO Urgent recruitment for technical positions
6. Long-term recruitment of architects
7. Program development engineers
8. BI development engineers
9 .Software testing engineer
10. Platform development engineer
11. Web front-end development engineer
Advertising marketing consultant
Senior market analyst
Online B2B Copywriter (English)
Java Development Supervisor/Manager
Visual Designer
Front-End Development Engineer
P4P New Account Manager
Search Platform Development Engineer
Senior R&D Engineer of Information Extraction System
Content Advertising Matching Platform R&D Engineer
System platform architect
Training operation
Home decoration/building materials/department store market operation planning specialist
Clothing marketing promotion specialist
Processing Marketing Planning Specialist
Search and Advertising Algorithm R&D Engineer
Huang Zhan Telephone Sales
Application Operation and Maintenance Engineer
Machinery Industry Operations Specialist (Hangzhou)
Product Manager (Hangzhou)
Senior Database Marketing
Word-of-mouth Marketing Specialist
Product Operation Services Specialist
Marketing Specialist
Brand Manager
Marketing Analysis Specialist
Brand Marketing Planning
Java Development Engineer
Java Architect
Clothing Market Operations Specialist
C Development Engineer
Senior Product Manager (Transaction Payment)
Java Engineer
Data Analyst
Senior Data Analyst
Website Operations Specialist
> Customer Relationship Specialist
Product Manager
Interaction Designer (Hangzhou)
Interface Engineer (Web Design)
Vision Designer
Search Product Manager
Product Manager
Product Operations Specialist
Interaction Designer
Visual Design Teacher
Product Manager
Question 7: What are the job responsibilities of the Operations Director? Job Responsibilities of the Operations Director: Formulate the company's overall operating policies and strategies. Job Responsibility 2 of the Operations Director: Planning and promotion of the company’s brand. Job Responsibility Three of the Operations Director: Build and develop the entire operations team. Job Responsibility Four of the Operations Director: Coordinate the work of various departments of the company and establish an effective team collaboration mechanism. Job Responsibility 5 of the Operations Director: Complete other tasks assigned by the Board of Directors. The above are the daily work responsibilities of the operations director. Of course, in different companies, the work responsibilities of the operations director will also change. Specific issues must be analyzed in detail~
Question 8: Daily e-commerce operations What are the work contents? Be more specific! Hello, I hope to adopt it, thank you!
Uh-huh. I work on Alibaba products. If you want to do e-commerce, you have two options for you. One is to do online marketing for a company and promote and sell products through the Internet.
The other is to work in an Internet technology company like me to get more customers to join e-commerce.
There are also many e-commerce products, such as Alibaba, Baidu promotion, website construction, maintenance, optimization, Huicong, Mingwan, Sogou, etc. You can also go to recruitment websites to submit your resume, and you will learn a lot if you get an interview opportunity.
Question 9: What are the work contents of Taobao agency operations? Agency operations are a whole. Operations are roughly divided into this. Operations are divided into art designers, copywriters who write information, and those who specialize in analyzing the overall direction of the store. The operation itself and the customer service that specializes in receiving customers are roughly divided into these four types of content. Although it is so simple, it is difficult to really do it well, because whether you are operating on behalf of others or doing it yourself, your own final The purpose is definitely to bring actual results to your own store. Operations definitely require products. For products, artists are indispensable for taking photos. Some details, main images, shop decoration and other work are all done by artists. The second step is copywriting. , as the name suggests, it is dedicated to writing articles. For example, what should be written on Wangpu to be more attractive and what content should be included in the details and main picture. These are all copywriters. In fact, art and copywriting can be done by one person, but considering It is very difficult to actually do it. Generally, taking pictures and drawings are done by artists, writing articles or copywriting. Secondly, it comes to operations. This is the most important step of the four and the most difficult step. You need to find your own store product customer positioning and then Attack gradually. Also, when an inquiry comes, there should be a customer service staff dedicated to receiving customers, which is roughly the following types.
Question 10: What exactly does a brand manager (brand operation and management) do? How do I get into this industry if I want to? 30 points Brand manager means that each brand of the company's products or product lines is assigned a person directly responsible for the brand's product development (including product concept, price and cost, material requirements, packaging requirements, time to market, etc.) , product sales, product gross profit and other operations, and specifically coordinate the work of the product development department, production department and sales department, and be responsible for the entire process of brand building.