filaplus is a Fila brand of clothing.

FILA, whose Chinese name is Fila, was founded in the small town of Biella, Italy in 1911. Now a century-old sports fashion brand, FILA is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series.

After Belle Group purchased Fila’s business through the establishment of Full Prospect in the second half of 2007. Due to Belle International's poor management, FILA's brand influence and high-end image in China are increasingly marginalized. On the evening of August 12, 2009, Anta issued an announcement stating that its wholly-owned subsidiary Motivation will acquire the Fila Chinese trademark owned by Belle International and be responsible for promoting and distributing Fila Chinese trademark products in mainland China, Hong Kong, and Macau.

FILA brand history

The brand was founded by the FILA brothers in BIELLA, Italy in 1911 and has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, eventually establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury.

The perfect design and elegant lines demonstrate the artistic thinking of sports; exquisite craftsmanship and unique fabrics represent the brand’s fashion model and highlight FILA’s positive life attitude and elegant style. Movement Art.

FILA hired a Japanese designer to design a trademark for FILA in 1972. So the trademark with the letter F as the main element came out, and was greatly appreciated by the boss of FILA. This F letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere.

Reference for the above content: Baidu Encyclopedia-FILA