As the customer’s first impression of the product, 1. Intuition: that is, looking at the design intuitively. The design must be intuitive and direct. Simplicity and bells and whistles are both means of expression. Pharmaceutical packaging must be clear so that consumers can understand its use at a glance. 2. Eye-catching: Due to factors such as product size and legal restrictions, the specifications and sizes of packaging design are limited. Therefore, eye-catching is very important for customers to notice. 3. Reflection of product efficacy and characteristics. The simplest way is to place the indication next to the brand name. The product features must have a distinctive visual representation that matches it. Linking design with product features is the most effective way of communication. 4. Innovative expression methods. The first person to convey a certain point of view to the world is always right. Packaging design is a competitive design. Today, when products are highly homogeneous, consumers will only remember the first time they saw a product expressed in a new way. 5. Product conformity. Including self-attribution, price factors, consumer group positioning, etc., packaging designers should fully analyze the product identity before starting work. In addition, packaging designers must also consider the following during the design process: 1. Mass nature: Products must have their own consumer groups, and efforts must be made to expand their own consumer groups, so as to make the products more marketable. Only the expansion of consumer groups can bring better market benefits. 2. Salesability: Only products that consumers need can enter the market and market competition can be discussed. This is for consumers. However, the products produced by manufacturers are not necessarily known and understood by consumers. In other words, publicity and promotion must be carried out. Therefore, the packaging of goods must be sales-oriented, and the performance and characteristics of the goods must be vigorously promoted to arouse consumers' interest, thereby increasing consumers' desire to purchase the goods.