Trademark is a more formal and specialized legal term. It is a sign used to identify and distinguish goods or the source of services. The composition of a trademark includes text, graphics, letters, and Numbers, three-dimensional logos and sounds, etc. So, can a trademark name be used as a store name? Let me introduce it to you below! 1. Can a trademark name be used as a store name? Can a trademark be used as a store name? You can register a trademark, but you must first conduct a search to see if there is a similar trademark. If there is no similar or identical trademark, you can consider registering it. If you are applying for a trademark in your own name, you must have a self-employed business license. The name of a store can be registered as a trademark, but there are 45 categories in the International Commodity Classification List, and the products targeted by each category are also different. Therefore, to register a store name as a trademark, you need to analyze whether it can be registered. That’s all. 2. What is a trademark? A trademark is a specialized legal term. A trademark is a sign used to identify and distinguish the source of goods or services. Any mark that can distinguish the goods of a natural person, legal person or other organization from the goods of others, including words, graphics, letters, numbers, three-dimensional signs, color combinations and sounds, etc., as well as combinations of the above elements, can be applied for registration as a trademark . After a brand or part of a brand is registered by the relevant government departments in accordance with the law, it is called a "trademark". Trademarks are protected by law, and the registrant has exclusive rights. Well-known trademarks in the international market are often registered in many countries. There is a distinction between "registered trademarks" and "unregistered trademarks" in China. Registered trademarks are trademarks that are protected by law after being registered with relevant government departments. Unregistered trademarks are not protected by trademark laws. 3. The role of trademarks Trademarks are intangible assets of an enterprise. There is no fixed determination of the value of a trademark. The value of a trademark as an asset in the investment or business process is the amount of capital contained in the trademark asset. It refers to its capital value, not its honorary or subjective value. Common value judgments are usually determined by the awareness and recognition of the trademark, and are evaluated based on the estimated value that the trademark can bring to the enterprise. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify the source of goods or services, or to license others to use them for remuneration.