First, there is a huge flow of new retail. The flow of new retail far exceeds that of traditional retail. Relying on traffic as a brand, traffic distribution is the main source of revenue for the platform. No strong brand can be ignored.

The essence of traffic distribution is that brands spend money on shares.

Second, the new retail connection C has the ability to define user needs. The ability to define demand will inevitably lead to new manufacturing industries.

New manufacturing, to put it bluntly, is the OEM brand. Whoever has the ability to define user needs will have added value.

Third, the new retail will inevitably bring about the rapid promotion of its own brand. I read a message many years ago that all the goods of British retail giant Ma Shi are their own brands. The proportion of all department stores in Europe with their own brands has exceeded 50%. In the field of long tail products, it is inevitable that private brands will become the mainstream.

Fourth, the new retail not only has the ability to solve cognitive problems, but also has a platform to solve transaction problems. Cognition, transaction and relationship are integrated on the same platform.