Logo design refers to the process of designing visual identifiers for companies, brands or products. It is one of the keys to the success of commercial activities, and its purpose is to create a symbol that can represent the identity, value and mission of the enterprise, so as to enhance brand awareness, establish brand image and promote enterprise marketing and sales.

a successful logo design must have the following characteristics: concise, easy to identify, unique and expressive, adaptable and easy to copy and spread. These characteristics help to make the brand's visual identifier unique, distinctive and easy to be recognized and remembered by customers.

when designing a Logo, designers need to know and understand the culture and core values of the designed brand, as well as the target audience and demand of the target market, so as to integrate these factors into the design and create a perfect logo. Therefore, in the process of Logo design, we need to spend a lot of time and energy on research and analysis to ensure that the final design meets the brand's goals and needs.

Logo design plays a vital role in brand building and marketing. When customers buy a product or service, they usually see the brand Logo first. Good Logo design can make customers recognize the brand at a glance, and even build brand trust and loyalty before they buy. Therefore, Logo design is one of the keys to the success of every enterprise.

Logo design is an important visual symbol design process to establish and enhance brand image. It is not only a simple design task, but also a key activity to highlight brand value, mission and concept. With the deepening of brand building, the importance of Logo design has become more and more obvious.