Summary of the work of the gift company
When we enter a new stage, we should reflect on our past thoughts and behaviors, and sum up the experience gained from them in order to encourage our peers. Below I bring a summary of the work of the gift company, hoping to help you.
summary of the work of the gift company 1
1. lay the foundation and cross the river by feeling the stones
1. set up Changsha shanhua youpin gift development co., ltd. From the approval of the company name, we learned and groped, and grew in difficulties. After a month's time, we completed the company registration on March 31 and received the company business license issued by the County Administration for Industry and Commerce. Since then, the gift company has applied for company tax registration, organization code certificate, etc., and constantly improved the company's corresponding procedures. The second is to register the trademarks of "Piaofeng Product" and "Bancang Piaofeng". In order to build the brand of reception gifts in Changsha county, after the company was formally established, trademark registration related matters followed. Under the guidance of the leaders and continuous connection with the trademark registration agency, the gift company finally registered two trademarks, including eight categories of goods, including five categories of "Piaofeng products" trademarks and three categories of "Bancang Piaofeng".
second, strive for progress and give full play to subjective initiative
after the foundation of the company was initially laid, under the guidance, control and strict requirements of the leaders, all aspects of work were further promoted and the following tasks were completed: First, the development of new gifts. First of all, the gift company developed a series of PNY USB flash drives for sage education, which facilitated the spread of traditional culture in China. Secondly, the folding fan with regional characteristics and culture of Changsha County was developed. In addition, we independently designed and developed the Mid-Autumn Festival handmade moon cakes and the series of floating peak medicinal liquor, which were well received and favored by our customers. The second is to create five series of gifts. Through the integration of existing gifts and newly developed gifts, the company has created five series of gifts: handicrafts, wine, luggage, electronic gifts and food, and contacted advertising companies to design product introduction brochures. Among them, Italian red wine and traditional snacks in wine and food are well received by customers. The third is to open an image store. In September, 2XX, the "Gone with the Wind Product" image shop set up by the gift company in Venice Phoenix Hotel in Xingsha officially opened. The image shop displays and sells the "Gone with the Wind" series of gifts, which has become a window and platform for the company's market development. At present, due to the adjustment of the company's development strategy, the image store is in the rest stage. The fourth is to perform their duties and plan and organize the supply of various materials. Material supply is another important responsibility of the company. While other work continues to progress, the gift company never forgets its own responsibilities, completes the planning and organization of materials for the Dragon Boat Festival, Mid-Autumn Festival and the end of the year, as well as the supply of daily materials, and ensures timely supply regardless of weekends or holidays. The fifth is to design gift packaging boxes. After registering the trademark, the flower piece packaging box was redesigned and made. In addition, the "gone with the wind" trademark is also printed on the packaging box of the internal reference wine that cooperates with Jiugui Liquor. At present, new rice packaging boxes and Dendrobium officinale packaging boxes are being designed and manufactured.
Third, continuous improvement, there is no best, only better
(1) Creating corporate culture
Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. The strength of any enterprise is inseparable from the corporate culture that embodies its core values. Similarly, gift companies have built their own corporate culture.
1. the gift company adheres to the tenet of "quality, taste and brand", adheres to the enterprise spirit of professionalism, high efficiency and integrity, and is committed to the construction and promotion of the brand "Piaofeng", so that "Piaofeng products" can go to the market and become a brand foundry in Changsha county to receive gifts.
2. The gift company dedicates itself to "Sanxiang Gateway and Xingsha". Xingsha products, the symbol of quality and fashion "is the brand slogan. Adhere to the management philosophy of rigor, unity, diligence and progress. Adhere to the business policy of honesty and responsibility, pioneering and innovative. Pursue the values of * * * innovation, * * * enjoyment and * * * win. Taking quality+brand+taste as the competitive strategy, quality, honesty, fashion and innovation as the brand spirit, and advocating love and responsibility. The corporate spirit of loving customers, products, jobs, colleagues, self-responsibility, corporate responsibility and social responsibility has created its own corporate culture.
(II) Establishing various systems
With the continuous development and growth of the company, establishing and perfecting various systems has become an inevitable requirement. On the one hand, improve management, clarify personal responsibilities, and constantly strengthen division of labor and cooperation. Since the establishment of the gift company, all the affairs are new challenges for everyone in the department. In order to improve work efficiency, it is very important to clarify personal job responsibilities. Thankfully, during the development of the company, leaders constantly adjusted according to individual characteristics, realizing the optimization of personnel responsibility distribution.
on the other hand, we have established financial, warehouse management, marketing incentives, procurement and other systems in line with the company's development. In the course of all the work, new problems in all aspects appear constantly, and the company's various systems are constantly being standardized and improved.
(III) Construction of cooperation mechanism
In 2xx, the gift company signed cooperation agreements with five suppliers: f1811 luggage, Italian ciu ciu red wine, Jiugui Liquor Co., Ltd., Dendrobium officinale and Zhiyuan Agricultural Mogu brand mushroom gift box. Thus, the company's cost is reduced, the quality of various products is ensured, and an effective cooperation mechanism is formed in the continuous running-in, which meets the requirement that all parties give priority to ensuring our company's order as much as possible. It is worth mentioning that the gift company directly contacted the local Italian wine winery through the recommendation of relevant people, and introduced two kinds of red wine in the original bottle. Since the sale, it has been affirmed by the majority of customers.
in addition, with the promotion of leaders and supporters from all sides, and with the assistance of brother departments of the company, the gift company achieved sales of one million two hundred and seventeen thousand three hundred and forty-three yuan (￥1,217,343.) in 2XX.
The achievements made by the gift company in the past year can not be separated from the care and guidance of the leaders and the assistance and support of the brother departments. At the same time, the gift company still has various shortcomings, such as the work planning needs to be strengthened, the work efficiency still needs to be improved, and the subjective initiative of the company should be further exerted to create the value of the departments. Summary of the work of the gift company 2
In order to further improve the work level, the gift company has formulated the following work plans according to the shortcomings in the past:
1. Work objectives and implementation
(1) Improve and perfect various systems to realize the efficient operation of the company
The system is like a canal and the behavior is like water. How the channel is set, how the water flows. In order to grow and develop, gift companies must sort out the channel of system construction and attach great importance to the perfection of the system. In 2XX, the gift company has established a relatively standardized system of finance, warehouse management, learning, etc. After a period of practice, there are still some shortcomings to be improved. Specifically, we will start from the following aspects:
First, establish a scientific system. The establishment of the system is to determine the work norms and better carry out the work. In the process of continuous improvement and perfection of the system, it is necessary to consider the scientific nature to avoid reducing efficiency and doing useless work. Secondly, improve the original system according to the actual situation. After the establishment of the system, it is not final and unchanged, but it needs to be tested by practice before it can be continuously improved. For example, the financial system of gift companies. In the past, accountants confirmed income by posting accounts. Because of the long time interval between delivery, invoicing and receipt of goods sold by companies, after a period of operation, it was found that this idea was not in line with the actual situation and was easy to cause problems such as repeated tax payment. This year, the gift company should adjust and improve the system that is not in line with the actual situation. When perfecting various systems, it should avoid cumbersome and impractical operation methods, but pursue both standardization and rationality and the actual situation of the company. Thirdly, shorten the gap in ideological understanding. After repeated experiments and continuous improvement, the system needs to be strictly followed. No matter the financial system, warehouse management or other systems, we should strengthen our ideological understanding, strictly operate procedures and improve the implementation of the system.
(II) To build a professional team and push the company forward
The operation and development of the company cannot be separated from a united, enterprising and energetic team. In the future, gift companies will focus on team building and strive to do their own work.
(3) Develop new characteristic products and create characteristic reception culture
2XX Gift Company will focus on building characteristic reception culture in Changsha county, vigorously promote Changsha county culture, and constantly explore new products. Specifically, it will be mined through the following channels: First, the use of network resources. At present, through the network, we can find some companies that specialize in making gifts. Before developing new gifts, we should make statistics on the product status of existing gift companies in the market, so as to avoid behind closed doors. The second is to conduct on-site collection. Pay more attention to gift stores in daily life, ask about best-selling gifts, and make corresponding records as the basis for developing new products. The third is to investigate the needs of the corresponding groups. The development of the company's gifts can't be separated from the survey of the people in need. This way can broaden our thinking and achieve the effect of four or two. The fourth is to integrate county culture. Gift development is an important mission of gift companies. However, the gift company has its own actual situation, so it can not completely follow the market-oriented model, but must grasp the working purpose of creating reception culture in Changsha County, integrate the humanistic culture and regional characteristics of Changsha County into the gift development as much as possible, and never forget that our representative represents the image of Changsha County.
(4) Build a product procurement network and form an effective supply mechanism
At present, most of the company's daily purchases have fixed locations, such as traditional snacks in Muyun, fresh fruits and vegetables in Jianyang Mountain Villa and Longping, and green-shelled eggs on the back of the river. At the same time, we still need to systematically integrate the existing procurement bases and further develop new procurement bases. On the one hand, the existing procurement bases are classified and compiled into a book for selection. On the other hand, we should go to the countryside to explore new product bases and build our own procurement network.
(5) Clarify the sales target and promote the brand of Piaofeng
The sales of the gift company achieved good results last year. From the product point of view, among all the products sold, Italian red wine, Piaofeng medicinal liquor, Piaofeng internal reference and traditional snacks are the most popular products. From the purchase object, all units of the county-level organs are the main sales customers. In order to further promote the brand of "gone with the wind", gift companies need to determine new marketing plans in the new year. First, continue to focus on the customer base of county-level government agencies. From last year's sales performance, we can see that the government agencies directly under the county have strong sales ability, and our company has the advantage of contacting with them. Therefore, this year we should further expand this world and take it as the main sales aspect. The second is to actively expand the consumer market. While ensuring the supply of products for main sales targets, gift companies can appropriately publicize their products and expand their brand influence this year. The third is to strive to increase sales. Last year, although the company's sales exceeded one million, it was strongly supported by the reception office. This year, the company should create more sales and realize feedback, so as to change the situation that the reception office supports the company into the company's support for the reception office.
(6) improving the existing gift packaging and creating a series of distinctive styles
exquisite packaging is an important basis for customers to choose to buy products, especially as a gift packaging, which requires higher requirements and more attention. Gift company's packaging has been pursuing exquisite, generous, low-key, high-grade, and constantly improved in the process of use, pursuing perfection. For the design of gift packaging, we can consider the following three aspects this year: First, improve the existing packaging box. That is to say, on the basis of the existing packaging box, it is slightly improved without major redesign. The second is to design according to the different gift series. That is, the boxes of different series of gifts use different colors and elements, which can make the appearance of gift boxes richer, but all gift boxes are easy to cause inconsistency from the overall color. Third, the packaging box of the same gift is designed in various ways according to the holiday style. That is, all gift boxes keep the original design, while the same gift box is designed with various schemes according to different festivals. For example, rice boxes are not only used in ordinary material distribution, but also often used in major festivals such as Dragon Boat Festival and Mid-Autumn Festival. Therefore, we can think about whether to design different styles of packaging boxes according to the difference of holiday atmosphere. However, no matter what kind of thinking, there are advantages and disadvantages. In the process of improvement or redesign, we should mainly grasp the style and strive to find our own characteristics.
II. Specific work arrangements
(1) The first stage (January-April)
1. Further standardize and improve the financial system and warehouse management system.
2. Develop a new marketing system.
3. Integrate the existing material procurement network and develop a new procurement base.
4. Recruit staff.
(2) The second stage (May-August)
1. Formulate the material distribution plan for the Dragon Boat Festival and provide gift selection categories; Organize and plan specific matters, such as the dispatch of materials, the preparation of gift boxes and cards.
2. Collect the types of online gifts and put them into a book.
3. Develop new products.
4. Provide Mid-Autumn Festival material distribution plan.
(3) The third stage (September -1X)
1. Organize and implement all the work related to the Mid-Autumn Festival material distribution.
2. promote and build the brand "gone with the wind".
3. provide year-end material distribution plan and complete all specific delivery and delivery affairs.
4. Summarize the work of the department this year.
in 2xx, under the careful guidance of the leaders, all members of the gift company will continue to strive for progress, give full play to their subjective initiative, earnestly perform their duties, set strict demands on themselves with higher standards, and all work will reach by going up one flight of stairs. ;