1. Foreword, this part mainly introduces an overview of public relations activities, including the organizational and social background of the public relations activities, the purpose and theme of the activities, the time and place of the activities, and the organizer.

2. Investigation and analysis of industry development status. This part mainly investigates and analyzes the status of market development, the advantages and disadvantages of competitors, and the needs of the public to ensure the necessity and executability of public relations activities. sex. At the same time, it is also necessary to make assumptions and estimates about the possible effects of public relations activities, such as the image characteristics and brand loyalty indicators established by the company in the long term after the activity is implemented; and through this The goals or benefits achieved in the short term from sub-public relations activities.

3. Activity budget. This part mainly estimates the various expenses of the activity, including the layout and decoration of the activity venue, lighting and sound, publicity and advertising design costs, cast and crew salaries, etc.

4. Event planning. Event planning is the core of the public relations planning case. It mainly includes the general direction content such as the theme planning of the event, the guiding ideology of the publicity copy, as well as the details such as the time and steps for the implementation of each activity. Event planning is a key link for the smooth conduct of public relations activities. It is necessary to make careful plans as much as possible, and to predict possible unexpected situations to prevent them from happening.