Baide and Vantage belong to the same family.

In 2012, Vantage fully acquired Black & Decker Kitchen and Bathroom. Black & Decker and Vantage are dual-brand independent operations. Black & Decker has technical support from Vantage, but their respective production operations, brand positioning and market channels are different.

Baide focuses on foreign markets, exporting to more than 100 countries and regions, and focusing on second- and third-tier cities domestically. Vantage is a leading brand of high-end kitchen appliances, focusing on the primary market and high-end people of the "rich class".

Brand Introduction

The Black & Decker brand was founded in 1910. After 108 years of development, Black & Decker has become one of the largest market players and manufacturers in power tools, metal accessories, small household appliances, plumbing equipment and construction products. The products produced by Black & Decker are widely used in household and professional fields. Black & Decker provides sales and marketing services in more than 100 countries around the world, and has professional manufacturers in 11 countries in the world.