Regulations on the management of store signboards: General Provisions
Article 1 In order to strengthen the management of store signboards in urban areas and unify the norms of store signboards in urban areas, these regulations are formulated in accordance with the Advertising Law of the People's Republic of China, the Regulations of the Ministry of Housing and Urban-Rural Development on Strengthening the Management of Outdoor Advertising and Neon Lights, and the measures for implementing the Regulations on the Administration of Urban Appearance and Environmental Sanitation in Hunan Province.
article 2 the store signboards mentioned in these provisions refer to outdoor advertisements, store signboards such as signs, signs, signs, plaques, missing words, neon lights, vertical lights, etc. set by store owners (enterprises, institutions and individual industrial and commercial households) within the construction land of urban planning area in Linxiang city within the control scope of their business, office space or buildings.
article 3 the management of store signboards shall aim at building a standardized, orderly, neat, beautiful, harmonious and civilized city appearance environment, take relevant laws, regulations, rules, standards and plans as the basis, and rely on the administrative law enforcement team of the housing and construction department to standardize the store signboards in an organized, planned and step-by-step manner, and strive to bring the store signboards in urban primary and secondary roads into a legal and standardized track.
Regulations on the Administration of Shop Signs: Administration of Examination and Approval
Article 4 The establishment of shop signboards shall be reported to the urban housing and construction department for examination and approval according to law. The setter shall set the store signboard with the "Store Signboard Setting Rendering" approved by the municipal housing and construction department and obtain the "Store Signboard Setting Permit".
article 5 for newly-built or rebuilt buildings, the property right units or property management units of street-facing houses that need to be rented by households shall assist the municipal housing and construction department in the unified management of the store signs of each tenant.
article 6 if the establishment of a store signboard may affect or hinder the production and life of others, the applicant for the establishment shall obtain the consent of the interested parties. if there is any disagreement or dispute, it shall be examined and approved by the housing construction department.
Article 7 Shop signs shall be set in a safe and beautiful way, in harmony with the environment, which is conducive to beautifying the city appearance, building urban civilization and facilitating people's lives, and shall not be in any of the following situations:
(1) shoddy, incomplete and damaged, with obvious stains, lacking pens and strokes, which damages the city appearance;
(2) violating the relevant provisions of urban management and the planning for setting up shop signs with standard urban appearance;
(3) obstructing the production and operation of others or affecting the life of residents;
(4) obstructing traffic and affecting traffic safety;
(5) affecting the normal functions such as lighting, ventilation and fire fighting of buildings;
(6) using public facilities to occupy public places, sidewalks and public green spaces;
(7) the image is ugly, or it violates the laws and good social customs.
Article 8 In principle, approved store owners are only allowed to set up a store signboard; Owners above the second floor (inclusive) are generally not allowed to set up signs on the external wall of the building, but can set up unified floor unit display signs on the bottom of the building, or set up vertical signs on the external wall of the building with new luminescent materials such as neon lights and plastic light boxes in a unified and orderly manner.
article 9 if the owner of an approved shop sign closes down, dissolves or cancels, he shall stop using the sign and unconditionally remove it by himself. After the transfer of the store, the owner of the store is responsible for full responsibility.
article 1 owners who need to change the location, specifications, forms and names of store signboards shall re-declare to the housing and construction department.
Article 11 Small advertisements, shop signs and small signs shall not be posted or set on the walls, columns, doorframes, doors and forms of stores.
Article 12 The longest setting period of hardened shop signs with high quality, grade and safety performance, which are made of new materials, new processes and new technologies, is 3 years; The longest setting period of hardened shop signs made of ordinary materials, processes and technologies is 2 years; When the setting period expires, if the setting still meets the relevant regulations and safety requirements, you can continue to use the signboard setting of the store. If it does not meet the safety requirements, apply for resetting, otherwise, it will be handled according to the unlicensed setting.
Regulations on the Management of Shop Signs: Quality Control
Article 13 When newly-built or rebuilt street-facing buildings and main streets, key areas and street views are renovated, it is not allowed to use spray-painted cloth and image printing to make non-rigid shop signs. In addition to the national unified signboards, trademarks and logos, the signboards of stores facing the street buildings shall, in principle, use hardened materials as the base plates, panels, top plates and bottom plates. Traditional time-honored shops can use traditional materials such as wood and stone to keep their traditional cultural characteristics.
Article 14 Units and individuals who set up shop signboards shall be responsible for the safety of signboards. Shop signs should be designed, produced and installed by professional advertisements, shop sign production and operation industries or architectural decoration enterprises. If the pictures and texts are obsolete, dirty, discolored, damaged or deformed, or the lighting display is not complete, they should be updated, repaired or removed in time, and those that have expired and lost their use value should be removed in time.
article 15 encourages the use of new materials, new processes and new technologies to make shop signs. Shop signs should be light in form and try to avoid blocking the facade of the building and affecting the architectural style.
Regulations on the Management of Shop Signs: Specification Control
Article 16 The specifications of shop signboards must be coordinated with the building, so that they are in harmony with the building and adjacent shop signboards.
article 17: set up a regular store signboard on the first floor, with the lower edge along the door of the first floor and the upper edge below the windowsill line of the second floor by 2cm. the height of the store signboard must conform to the unified design standards.
Article 18 The outer edge of the signboard of a store shall generally not exceed 15cm from the outer wall of a building, and the building with a corridor shall generally not exceed 3cm, and shall not occupy public space, which may affect the interests of the public.
article 19. no signboards or signs shall be set on the floor of any building used as an office building, and one sign shall be set on the first floor, which shall be considered by multiple units and set uniformly.
Article 2 The maximum height of the signboard font of a store shall not exceed half the height of the signboard of the store.
regulations on the management of shop signboards: content control
article 21 the contents of shop signboards shall be consistent with the names approved by the industrial and commercial departments, and the names, signs and colors of shop signboards shall generally be implemented according to the standards stipulated by the enterprise (industry) image recognition system. To set up a national unified signboard, trademark and logo, it is necessary to hold relevant valid certification documents.
Article 22 The characters, Chinese Pinyin and measurement units used in store signboards must be based on the national common language, and the writing should be standardized and accurate, without typos, traditional characters, variant characters and missing words. Written store signs and traditional time-honored store signs with traditional Chinese characters, variant characters and national characters must be equipped with standardized Chinese character cards in a conspicuous position. The Chinese Pinyin in the signboard of the store must be written correctly in accordance with the Orthography of Chinese Pinyin. Foreign characters in shop signs must be used in conjunction with Chinese, and Chinese is placed in the main position.
article 23 if it is necessary to set up commercial advertising contents such as business service words, patterns and telephone numbers, the license shall be charged according to business outdoor advertisements and store signboards.
Regulations on the Management of Shop Signs: Tone Control
Article 24 The color treatment of shop signs shall be set according to the principle of one street and one product. Well-known enterprises with enterprise identification system can use colors according to their specifications when they issue relevant valid certificates.
article 25 the newly-built or rebuilt frontage buildings, main streets, key areas, night-time shops and streetscape features are rectified to form a new building facade, and the signboards of the shops should be designed, constructed and used synchronously with the night-time lighting facilities, so as to achieve the visual effect of beautifying during the day and lighting at night, meet the requirements of green lighting, energy saving and environmental protection, and the night-time lighting should not be implemented by using external lights.
article 26 store signboards shall not use complicated and vulgar background patterns, so as to be simple, elegant and harmonious. Shop signs in the same road section should be set with a harmonious background, concise and lively, reflecting modern urban style and urban humanistic environment.
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