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What are the advantages of trademark transfer?

At present, with the continuous development of our country, more and more enterprises begin to explore new markets, and new markets need trademarks. At present, there are three ways to obtain a trademark: registered trademark, trademark license and trademark transfer. So what are the benefits of trademark transfer?

1. Time advantage

If an enterprise plans to obtain a trademark through trademark registration, it will take about one year. This is to exclude other factors according to the normal process, because the efficiency of trademark registration in domestic trademark offices is directly related to the number of trademark applications. Enterprises that choose trademark transfer can obtain the trademark in about 6-1 months (it is not excluded that the trademark can be used on the same day). From the time spent, we can see that trademark transfer can save time cost, and time is money, because the trademark transfer of enterprises has time advantage.

2. Advantage of trademark success rate

In the case of trademark registration, the trademark information may be similar in the process of preparing the application materials. If the similarity is too large, it indicates that the trademark risk is high and the success rate is relatively low.

in the case of trademark transfer, since the trademark itself is a registered trademark approved by the State Trademark Office, which effectively avoids the similarity of trademarks, the State Trademark Office will not reject the trademark. When transferring a trademark, the transferee only needs to file with the State Trademark Office through an agency, and the transferee can obtain the trademark registration certificate and own the trademark ownership, with low risk and high success rate.

3. Advantages of trademark value

For enterprises, it is difficult to apply for a trademark that can highlight the characteristics of the enterprise itself and products, because basically better text and pattern combination trademarks have already been registered. A trademark that can't highlight the product characteristics may encounter many obstacles in brand promotion, which will seriously affect the future development of enterprises. However, choosing trademark transfer on the platform can effectively avoid these risks. The platform has a large number of trademark transfer information, and enterprises can choose appropriate trademarks according to their own development plans.

4. Advantages of comprehensive efficiency

It takes more than one year for a company to apply for a trademark to obtain a registration certificate. During this period, the company must produce and operate the product before it can sell it. At the same time, a large number of advertisements, inner packaging and outer packaging of printed products, and channel construction with tens of thousands of costs will be produced. Once the registration fails, the company will not be able to estimate the loss. The company chooses trademark transfer, transfers the successfully registered trademark to itself, and can own its own brand for the first time. It can be seen that trademark transfer enables enterprises to quickly enter the process of brand building, greatly reducing the risks of various investments, promoting their own brands quickly, and enabling enterprises to rise and develop rapidly in the same industry.