In recent years, the demand for milk tea has skyrocketed. More and more people like to drink milk tea, and more and more milk tea shops are opening or joining. Although the market is changing rapidly, people Love will not change easily over a period of time. Coupled with the fact that it is summer now, iced milk tea has also gained public recognition and favor.

In summer, natural lemon tea drinks become the most unique among all ice drinks because of their refreshing and healthy positioning. Many classic milk tea shops have also taken advantage of this trend to launch new products, such as the four classic lemon teas launched by Heytea and the domineering lemon launched by Nayuki, etc., which are also relatively popular among many products.

This is also the trend, and brands that specialize in lemon tea have even greater advantages. "Uncle Qiu" has done so in a timely manner. As a milk tea brand in a national chain, it has already applied for and registered many trademarks. , such as "Aunt Qiu", "Aunt Qiu", "Daddy Qiu", "Aunt Qiu" and other dozens of related trademarks, gradually forming a trademark moat trend.

In addition, in addition to trademark protection, Uncle Qiu also has its own brand IP image cartoon character Uncle Qiu, and it also conducts creative designs and patent applications for beverage packaging. It can be said that not only in the field of trademarks, but also in the field of intellectual property rights, Uncle Qiu is also protecting it well.

As for trademark protection, in the treacherous and ever-changing market, it is natural that registration and approval are required in order to have legal effect in the market, so that trademarks can obtain legal protection and compete for trademarks in the market. The trademark will also be rejected, and companies that use this trademark without permission will also be punished accordingly.