The brands of Aokang Shoes: Aokang leather shoes, Kanglong casual shoes, Beautiful Beauty fashion women's shoes, and Red Firebird Shoes.

Aokang Company’s main business is shoemaking, and it is also involved in commercial real estate, biological products, financial investment and other fields.

The company has an annual output value of more than 4 billion yuan, profits and taxes of more than 600 million yuan, and a brand value of 16.592 billion yuan. The group implements a parent-subsidiary management system and has 18 domestic and foreign subsidiaries and business divisions.

The company currently has more than 20,000 employees, three major shoe production bases and five major shoe brands.

Extended information

Aokang people summarize the development of the enterprise into three stages: the first stage, from 1988 to 1991, is the initial stage of the enterprise.

In these four years, they completed two accumulations, one is the accumulation of funds, and the other is the accumulation of shoemaking experience; the second stage is from 1992 to 1994, which is the initial stage of the enterprise.

There are four main signs: First, in 1992, two new factories were built, more than 1.6 million yuan was invested in purchasing domestic machinery and equipment, more than 300 new employees were recruited, and the output value that year reached 12.8 million yuan.

The second is to carry out the standardized construction of joint-stock cooperative enterprises.

The third is to focus on quality and brand creation. In 1994, the Aokang trademark became the first well-known trademark in Wenzhou City, and Aokang leather shoes were rated as the first batch of famous brand products in Wenzhou City.

Fourthly, Deng Xiaoping’s speech during his southern tour brought opportunities for the development of enterprises.

The third stage is from 1995 to the present, which is the rapid development stage of the enterprise.

In June 1995, Wenzhou Aokang Group Co., Ltd., the earliest shoe leather enterprise in Wenzhou, was established.

In 1996, the company's output value reached 118 million yuan, with profits and taxes of 15 million yuan, ranking second in the leather shoe industry in Zhejiang Province.

In 1997, a triple jump in corporate scale was achieved: in June 1997, it was upgraded to Zhejiang Aokang Group Co., Ltd.; in July, the Ministry of Agriculture approved Aokang as a national township enterprise group and a national large second-tier enterprise; In August, the State Administration for Industry and Commerce approved Aokang as a national non-regional group.

The output value that year reached 238 million, with profits and taxes of 35 million, which doubled compared with 1996. Profits and taxes increased by 20 million. It was a township enterprise with the best economic benefits in Zhejiang Province, ranking first among its peers.

In February 1998, Aokang became the king of genuine leather shoes in China for the first time and became one of the top ten companies in the industry nationwide.

The output value of that year was 378 million yuan, and the profits and taxes were 48 million yuan, an increase of more than 50% compared with 1997. This development rate is the fastest among the same industry in the country.

In 1999, the company was rated as one of the top 50 famous brand products in Zhejiang Province and one of the top 100 private enterprises in the country.

In 2001, Aokang's output reached 7 million pairs, with an output value of 820 million and a profit and tax of 120 million. According to the comprehensive evaluation of six economic indicators by the China Leather Industry Association, Aokang ranked second in the same industry nationwide and first in Zhejiang. Bit.

In 2002, the company's output reached 8 million pairs, the output value exceeded 1 billion, and profits and taxes reached 180 million, setting a new record high.

Baidu Encyclopedia-Aokang