Geng Bo
1. Basic situation and advantages of the company
Shenzhen Zuanzhiyun Jewelry Co., Ltd. was established in 2000 and is a large-scale diversified enterprise. . The business scope involves jewelry, real estate, hotels, cultural tourism, energy and other fields. Headquartered in Shenzhen, China, its jewelry business includes jewelry design, production and processing, wholesale sales, and chain franchising. It has 5 branches in Hong Kong, Beijing, Shanghai, Shenyang, and Nanjing, as well as offices in Antwerp, Belgium, New York, the United States, and Hong Kong, China. There is a diamond and gold purchasing center. At present, the company has customers all over the world, and its products sell well in more than 30 countries around the world. There are more than 300 operating stores in mainland China, and the terminal retail network covers the whole country. The company has successively won many social honors such as "China's Famous Trademark", "China's Famous Brand", "Executive Director Unit of China's Jewelry and Jade Jewelry Industry", "Vice President of Guangdong Province's Jewelry and Jade Jewelry Industry", "Enterprise Credit Rating AAA Credit Enterprise".
For a long time, Zuanzhiyun has insisted on product-centeredness, established a number of its own factories, created an excellent design and production team, and continuously introduced advanced production technologies at home and abroad, successively from the United States and Germany. We have introduced a batch of world-class jewelry processing equipment from China, Italy and other places to raise the craftsmanship of Diamond Rhymes to the international leading level. At the same time, the company has established an international market development department to maintain close contact with jewelers in Europe, America, Southeast Asia, Taiwan, Hong Kong and other regions, and maintain regular exchanges on product design, technology and market demand. Based on mature product development experience and processing advantages, Diamond Rhyme has become a representative of domestic advanced jewelry craftsmanship and technology.
China Jewelry and Jade Jewelry Yearbook 2012
China Jewelry and Jade Jewelry Yearbook 2012
For more than ten years, diamond rhyme has developed precious metal inlaid jewelry and K gold There are hundreds of thousands of jewelry styles. By deeply exploring the emotional value of jewelry and interpreting it with unique thematic creative packaging, each jewelry piece is given a rich soul. It has successively launched original jewelry designs such as "Time Comes Around", "Happy Little Diamond", "Lifelong Brand Jewelry", "Apple Diamond Jewelry", "Time Flows", "Happiness Little Turn" series, etc., and its market share is at the forefront of the industry, among which The market share of the "Change of Fortune", "Happy Little Diamond" and "Lifetime Brand Jewelry" series is as high as 90%.
Since the establishment of the company, the production and sales of jewelry have been increasing year by year, and various economic indicators have increased exponentially. There are thousands of high-quality customers around the world, and the products sell well in mainland China, Hong Kong, Macau, Southeast Asia, Europe and the United States and other countries and regions.
2. Corporate innovation and achievements
2012 China Jewelry and Jade Jewelry Yearbook
2012 China Jewelry and Jade Jewelry Yearbook
Ten After several years of corporate development, Diamond Jewelry has continuously innovated product designs, with a complete product chain that is filled with the unique charm of Diamond Charm, integrating originality, cutting-edge, high quality and high technology, and is playing a leading role in the jewelry market. It set off a trend of jewelry with the "Charm of Diamonds" branded on it. The three distinctive classic series of original jewelry designs, "Change of Time", "Happy Little Diamond" and "Branded Jewelry for a Lifetime", have repeatedly created jewelry sales miracles. The "Shi Lai Lun" jewelry series innovatively uses bearings to connect the upper and lower layers of products, and the upper layer can rotate 360 ??degrees freely. This creative and flexible design broke the current status quo of single product design in the jewelry market at that time. The 360-degree creative rotation brought the beautiful meaning of "turning left to make money, turning right to eliminate disaster, and not turning to ensure safety" to the vast number of consumers. The unique visual and emotional experience has won the love and pursuit of many consumers. The "Happy Diamond" series takes original jewelry culture, innovative personality, and fashion art as the core, integrating traditional oriental elements and Baroque design style. The "Happy Diamond" series of products with exquisite and ingenious artistic features cater to the praise of fashion people. The simple and unique attitude towards life and personality proposition, along with the romantic color of Western art and culture, arouse people's desire for a better life. The face of this series of craftsmanship is made of special glass for mechanical watches, and the bottom is made of special glass, purple gold sand, mother-of-pearl or black agate. Special technology is used to insert exquisite small diamonds, gold sand, colored treasures, etc. into the closed space between the two sides. accessories. The accessories can be moved freely, suitable for both movement and stillness, reflecting a cultural playfulness of modern design, integrating art appreciation value, practical value and rich cultural connotation.
The "Lifetime Brand Jewelry" series uses the "cup" element to express "lifelong" affection. As an exclusive token to convey love, it confirms the strongest and eternal emotions from different angles, becoming one of the most emotionally valuable specialty products in the jewelry market. . Since the development of the three major series, it has won a number of design patents. It has injected fresh blood into the product design of the Chinese jewelry industry with original jewelry creative design, fine craftsmanship, and characteristic emotional culture, becoming a classic representative of Diamond Rhythm jewelry.
China Jewelry and Jade Jewelry Yearbook 2012
Subsequently, the company continued to innovate, improve design and technology, and inject more artistic and cultural elements and emotional value. In 2012, the three major series of diamond jewelry will remain new and classic, and they will develop innovatively based on the original advantages of jewelry design. "Times Come and Turn" series: Change the original material and concept design, use Yicai gold and gentle Hetian jade as raw materials, and extend the design into two series: "Golden Jade Spin" and "Happiness Wheel". Continuing the 360-degree free rotation process, injecting traditional cultural characteristics, integrating "jade culture" and "Chinese style" elements into jewelry design, while carrying out creative theme packaging, giving a fashionable atmosphere of traditional Chinese culture. "Happy Little Diamond" series: Incorporate more happy elements and develop two series, "Ocean" and "Beginning of Love", with a lively atmosphere of happiness. Or the happy characters in the ocean, or the sweet touch of pursuing first love. Each product has different emotions, but they all depict the infinite charm of happiness affectionately. "Lifelong brand jewelry" has also been emotionally sublimated. Based on its original "cup" shape, the element of "lock" has been injected into it. At the same time, it has been sublimated into the emotional concept of "locking love for a lifetime", creating a perfect token to witness love. In 2012, the three classic series completed the perfect improvement of rich cultural connotation and emotional value, reappearing classics while meeting the individual needs of different consumers, and promoting the company's more brilliant development.
3. Future development plan
Nowadays, in the rapidly developing Chinese jewelry market, competition is constantly escalating, and the focus of competition has begun to shift to brands. At present, there are only a few strong brands in the domestic jewelry industry. Therefore, many companies have upgraded their brands and re-planned their brand development strategies in recent years. Diversified and differentiated brand development strategies have become the guide for future development plans of various enterprises. Deeply explore the value of the enterprise itself, create new characteristic value, formulate a clear brand positioning and effectively cooperate with other marketing and communication methods to enable the enterprise to gain a long-term foothold.
For Zuanzhiyun, which focuses on original and characteristic products, products are the foundation of enterprise development. Diamond Rhythm is committed to taking multi-style jewelry lines as the core of development, showing unparalleled creativity and unique value system. In the company's future development plan, everything is based on reality and adopts five persistence strategies: first, insist on continuously increasing investment in product upgrading and transformation to make products more refined; second, insist on continuously strengthening brand expansion and extension; third, insist on accompanying goals Consumer groups and opinion leaders grow together; the fourth is to adhere to professional ideals, operating standards, excellent teams and considerate services; the fifth is to persist in the unremitting pursuit of perfection. Enrich the cultural characteristics and connotation designs of original jewelry, establish a complete product development system, and promote product innovation culture. Continue to invest in pillar jewelry series, pioneer and innovate original jewelry cultural series, and organically combine jewelry design, production, packaging, publicity, sales and other links through modern all-round marketing methods to improve the competitiveness of Diamond Rhyme products and increase Diamond Jewelry. The added value of Yun's products can be flexibly expanded into the product brand market through efficient operations, forming Diamond's unique core competitiveness, allowing the company to improve day by day and reach new heights in future development.
2012 China Jewelry and Jade Jewelry Yearbook
2012 China Jewelry and Jade Jewelry Yearbook