The unit name of KFC is Yum Brands.

Yum Brands is the world's largest catering group, with more than 35,000 chain restaurants and more than 1 million employees in more than 110 countries and regions around the world.

Its subsidiaries include KFC, Pizza Hut, Little Sheep, Oriental Jibai, Taco Bell, A&W and Long John Silver's (LJS), which specialize in chicken, pizza, hot pot, Chinese fast food, Mexican-style food and seafood respectively. Ranked first in the world in the chain restaurant sector.

Extended information:

KFC logo history:

In 1997, KFC commissioned Landor, a well-known brand company, to reposition the company with Sandoz The colonel's portrait was the focus, and the KFC brand was redesigned by changing the image of "fast food" to "real" food.

Colonel Sanders with a friendly smile highlights his hospitable and enthusiastic character, and sets off the slanted KFC English trademark to give a sense of convenience without overly shaping the image of fast food. Corporate red not only has visual appeal, but can also increase appetite. The new design bridges the gap between the old logo and KFC's fried chicken tradition, conveying a more relevant brand message to consumers who pay attention to health and high-quality hot meals.

In November 2006, KFC updated its visual image again. The new image was designed by Tesser Company in San Francisco. The new KFC logo launched this time retains Colonel Sanders' signature bow tie, but for the first time replaces his classic white double-breasted suit with a red apron. This red apron represents the KFC brand’s hometown-style cooking tradition.

It tells customers that KFC today is still working hard in the kitchen to prepare fresh, delicious, high-quality food for customers just like Colonel Sanders did 50 years ago. .

Baidu Encyclopedia - Yum Brands Restaurant Group