The legal characteristics of well-known trademarks are: 1. Monopoly rights that transcend geographical scope. This refers to the exclusive right of a well-known trademark. It is not a trademark exclusive right in the general legal sense, but a monopoly right that transcends the scope of the country and must be protected in all countries around the world (at least the members of the Paris Convention). 2. Registration rights beyond the first-to-file principle. Except for a few countries such as the United States, trademark registration in most countries in the world adopts the first-to-file principle; foreign applicants also enjoy six-month priority, that is, for the same trademark registration application, the registered trademark is granted to the first applicant. who. 3. Strictly restricted transfer rights and licensing rights. The trademark laws of most countries in the world, including China, stipulate that registered trademarks can be transferred and licensed to others. Legal basis: Article 13 of the Trademark Law of the People's Republic of China. If the holder of a trademark that is well-known to the relevant public believes that its rights have been infringed, it may apply for well-known trademark protection in accordance with the provisions of this law.