First, the signs are different.

Starbucks Zhen Xuan coffee shop and product line use a star logo with the letter "R", which is different from Starbucks' mass market brand Green Mermaid trademark.

Second, a richer menu

The store will supply all kinds of rare high-end selected coffee beans and provide customers with a variety of brewing methods to attract customers who are picky, professional and have high requirements for coffee taste and quality.

From time to time, the new brand store will offer a limited variety of coffee, such as smoked butterscotch latte and Teavana citrus green tea latte. In addition to coffee, the new brand store will also provide drinks and snacks at different times.

Third, experience is different.

It is reported that Starbucks will expand 65,438+0,000 "Zhen Xuan Coffee Reserve" brand stores and 20~30 large-scale "Zhen Xuan Coffee Baking Workshop and Tasting Hall" in the global core market. They will be very different from the previous Starbucks store decoration and management methods, providing customers with an immersive experience.

Starbucks official website —— Representing our higher quality Starbucks? coffee