Naming a chicken farm is getting more and more attention, because a good name can get twice the result with half the effort in building a brand. So what is the knowledge in naming a chicken farm? Below we will use real and classic cases to analyze how to give a good name to a chicken farm!
I think the best brand name in the livestock breeding industry is the "Huicheng" brand of Zhengzhou Huicheng Animal Pharmaceutical Co., Ltd. When I first saw the image promotion picture of the Huicheng brand, I Was shocked. The background is: the light green sky, the faint green mountains and floating clouds, two vibrant green leaves and two playful butterflies constitute the most beautiful picture between heaven and earth, which is refreshing and refreshing. A dove symbolizing peace, harmony and integrity spreads its wings and flies over. The big characters written one by one: "Benefit all things, sincerity to the world" vividly show great love and sincerity. Finally, with Chinese elements: "China Hui Cheng" "Moving horizontally, Huicheng brand can shake our hearts in an instant.
The Huicheng brand of Zhengzhou Huicheng Animal Pharmaceutical Co., Ltd. can be said to be a good example of a brand in the livestock breeding industry, integrating corporate culture, entrepreneurial spirit and business philosophy. When most people think of Huicheng, they think of benefits and integrity. What Huicheng Company wants is to form a common sense with everyone and play the role of a public voice. However, simply having an ordinary slogan is not enough. What Huicheng Company deserves more admiration for is that the Huicheng brand is both vulgar and extraordinary. It has raised the concept of the Huicheng brand to a very high level. Their brand concept It is: benefiting all things and being sincere to the world. It can be interpreted as: loving everything in the world and being sincere to everyone in the world. The Huicheng brand is both loud and catchy; it has both the great love to save people and the courage to win the world with sincerity. Especially when used in the veterinary medicine industry for healthy livestock and poultry breeding, it is really a stroke of genius and just right!
From the above cases, we can analyze several of the most critical factors in naming a chicken farm.
1,
The name of the chicken farm should be catchy, and it is best not to be convoluted. Facts tell us that the best brand must be one that is easy to say and easy to remember.
2.
When naming a chicken farm, pay attention to the number of characters. Two characters are better, three characters are acceptable, and four characters are best avoided.
3,
Name the chicken farm like a rooster crowing? It sounds high-pitched and loud. Many bosses do not pay attention to naming their chicken farms, and casually naming them as Xiaohua Chicken Farm, Xiaoliu Chicken Farm, etc. is obviously not conducive to brand promotion. The brand can be vulgar, but it must have highlights.
4.
The name of the chicken farm should be combined with the brand culture and business philosophy. You can determine the business philosophy of the farm first, or you can name it first and then determine the corporate philosophy. But it is best to combine the two closely, just like the Huicheng brand. The brand concept has six words: "Benefiting all things and being sincere to the world". The cultural essence is "Huicheng". When people see "Benefiting all things and being sincere to the world", they will You know it is Huicheng's brand; when you see "Huicheng", you can think of Huicheng's brand concept: "Benefit all things, be sincere to the world."
5.
When naming a chicken farm, you can consider the chicken breed, historical culture, geographical characteristics, etc., especially when naming a special poultry farm, these factors must be taken into consideration.
6.
Be careful of infringement when naming your chicken farm. If your name has been registered as a trademark, it will not be conducive to subsequent promotion.
7.
When naming a chicken farm, you must pay attention to rights protection. It is best to register it as a trademark. When someone uses it infringingly, you can use legal weapons to fight against it.
8.
You can also go to a professional naming website to name your chicken farm. There are names on the Internet that we can't think of, which can open up our naming ideas.
9.
After naming the chicken farm, it is necessary to strengthen promotion. The fragrance of wine is also afraid of deep alleys, and no matter how good the brand is, it still needs promotion. Regarding how to promote, I will discuss this topic with you in the future.