In a recent trademark dispute, the Adi trademark of Adidas brand was invalidated. This judgment has had a great impact on the brand image of Adidas, and at the same time it has aroused widespread concern in the industry. This paper will analyze and discuss the operation steps and future development trends.

Operation Steps

The trademark of Adi was invalidated, which is a very serious problem. So, what are the specific operation steps?

first of all, adidas brand needs to make a response strategy as soon as possible. They need to cooperate with the team of lawyers to study the relevant legal provisions and understand the specific details of the judgment in order to prepare for future actions.

Secondly, Adidas brand needs to re-examine its trademark strategy. They need to re-evaluate the value and importance of their trademarks and determine whether they need to redesign their trademarks. If they need to redesign the trademark, they need to consider how to keep the brand characteristics and image, while avoiding infringing on the trademark rights of others.

finally, adidas brand needs to strengthen its brand protection measures. They need to cooperate with the international intellectual property organization to formulate stricter brand protection measures to ensure that the brand image is not infringed.

future development trend

adidas trademark was invalidated, which had a great impact on the future development trend of adidas brand. So, what is the future development trend?

firstly, adidas brand needs to re-examine its trademark strategy. They need to re-evaluate the value and importance of their trademarks and determine whether they need to redesign their trademarks. If they need to redesign the trademark, they need to consider how to keep the brand characteristics and image, while avoiding infringing on the trademark rights of others.

secondly, adidas brand needs to strengthen its brand protection measures. They need to cooperate with the international intellectual property organization to formulate stricter brand protection measures to ensure that the brand image is not infringed.

finally, adidas brand needs to strengthen communication and interaction with consumers. They need to establish closer ties with consumers and understand their needs and expectations in order to provide better products and services to consumers.