In our daily lives, we often hear about trademark infringement. For trademark owners, the losses caused by trademark infringement are immeasurable. How to protect a trademark after registration?

How to protect a trademark after registration?

1. Register a trademark before use

Unregistered trademarks do not enjoy exclusive rights. Others may also use the trademark. If a corporate trademark has been registered for use one by one, it is easy for others to counterfeit it or preemptively register it. Once others take the lead, the company will fall into a passive position. To recover a trademark, you can only go through legal channels, which is time-consuming and labor-intensive, and whether it will succeed is uncertain. If an enterprise loses the exclusive right to use a trademark, it is likely to lose the exclusive right to use the trademark and expand the market. Such examples are common. Therefore, it is recommended that companies register their trademarks before using them.

2. Choose a brand with a unique design

On the premise of not violating the prohibitive provisions of Articles 10 and 11 of the "Trademark Law", try to make the trademark as interesting to consumers as possible. Distinctiveness, uniqueness and clarity.

3. Registered defense trademarks

"Defense trademarks" refer to trademarks registered to prevent others from using and damaging one's registered trademarks, including defense trademarks and joint trademarks. A counter-trademark means that the trademark owner registers his trademark on other non-similar goods, which can expand the scope of protection of registered trademark rights. A joint trademark refers to two or more similar trademarks registered on the same type of goods.

4. International trademark registration

If a company does not register a trademark in a foreign country and exports its products to that country, if the trademark is registered in a hurry, it will face the risk of being sued for infringement. Therefore, in the long run, enterprises should do a good job in international trademark registration.

5. Unify the trademark and corporate name

Registering a trademark as a corporate name can effectively prevent others from registering and using a trademark with certain goodwill, misleading the public, and damaging the legitimate rights and interests of the enterprise. . The unification of trademarks and brand names is conducive to corporate publicity and is also conducive to consumers' memory and identification.

6. Highlight trademark promotion

Some companies tend to emphasize the common name of goods and ignore the use of trademarks in product packaging. Ignoring the use and promotion of trademarks will not help consumers "purchase goods through brand recognition", thus making trademarks lose their role in distinguishing the source of goods and services, and the popularity of trademarks will naturally not be improved.

If you encounter any problems during the use of trademarks, please feel free to consult Bajie Intellectual Property Trademark Network. Bajie Intellectual Property is committed to giving all Chinese enterprises the wings of intellectual property!