It’s a long story.
Storefront advertisements refer to advertisements placed around, at the entrance, and inside the store. The scope of store advertising is very broad, including signboards, names, decorations, window designs and product displays.
In terms of methods, we usually divide store advertising into indoor and outdoor. Indoor store advertising refers to various advertisements inside the business premises, such as various colorful flags with brand patterns hanging in the store, various banners reflecting the culture of the beauty salon, and various physical goods displayed on the counter. Indoor store advertising is undoubtedly closer to consumers than other forms of advertising in both time and space, and therefore has the greatest and most direct impact on customers' consumption behavior. According to survey statistics, about 3/4 of consumption behavior is determined at the consumption place. In other words, the consumption behavior of most customers is largely affected by the consumption environment and atmosphere. In view of this, the design of indoor store advertising should attach great importance to the quality of displayed goods and thoughtful services, and deliberately create a warm atmosphere through modern audio and video technology, so as to better arouse consumers' consumption awareness and encourage guests to engage in consumption behavior. .
Outdoor store advertising generally refers to all advertising methods in front of and near commercial business premises, such as signboards, store decorations, billboards, window designs, neon lights, etc. In a bustling commercial city, what attracts the most attention of consumers is outdoor store advertising. Therefore, when designing outdoor store advertising, more attention should be paid to highlighting the external characteristics of the business premises and having a distinctive and unique personality to guide and strengthen consumers' attention. Comparative awareness arouses their curiosity.
Successful store advertising design should follow the following three principles:
Succinct and eye-catching. If store advertisements want to attract attention among the dazzling array of advertisements, they must highlight their image in a concise style, novel style, and coordinated colors.
Pay attention to display design. Pay attention to product display, hanging and display cabinet placement, etc., and emphasize and exaggerate the special brand atmosphere of the business premises.
Emphasis on on-site effects. Since store advertising has the characteristics of direct sales, designers must have an in-depth understanding of the internal business environment of the business store, study the characteristics of the beauty salon, and strive to design store advertising that can best impress customers.
The facade of a beauty salon is as important as the face of a person. The design of the facade should consider deliberately seeking novelty while meeting business needs, showing the unique personality of the store, and striving to make customers appreciate you. Make a good impression on your beauty salon. In general, the facade design must not only have visual and spiritual beauty, but also meet people's practical needs.
Modern store design mainly includes the following contents: three-dimensional shape, entrance, lighting, display window, signboard and text, material, decoration and greening. The goal of facade design is to attract customers' attention, guide customers in and out conveniently, display space capacity and be safe and reliable, thereby enhancing the image of the business store.
①Signboard design
For people looking for a beauty salon and passers-by, the signboard is an indispensable and primary content. It is the first step to get in touch with your customers. A signboard is a mark used to identify a store and attract business. A good signboard has a high degree of generalization of the business content of a beauty salon, has a strong artistic appeal, is very important in terms of visual stimulation and psychological impact on consumers, and can Strengthen memory and promote communication.
When designing a signboard, pay attention to the following points:
In addition to the name of the beauty salon, a small line of words should be added at the end to highlight the nature of the service;
Signboards should be easy to read and remember, so that their identification and communication functions can be effectively used;
Signboards should have a certain meaning so that customers can get pleasant associations from them;
In order to attract attention, the signboard should have neon lights and good lighting equipment, and the company's trademark and trade name should be printed on it.
Although making a sign is a considerable investment, a well-made sign can last a long time. Don’t save money on signboards. An excellent signboard design can enhance the image of the beauty salon. Many small advertising companies lack specialized designers and the ability to develop excellent works. You can easily solve this problem with Maga Headquarters.
After the sign is installed, it must be well maintained and kept clean at all times. If there is any damage, it should be replaced and repaired immediately. A dilapidated sign will make customers feel that you cannot provide first-class service. .
②Window display design
Show window is a comprehensive artistic method that uses commodities as the main body, sets off the background, and cooperates with various artistic effects to introduce and promote the commodities. A display window with a distinctive theme, unique style and harmonious colors can improve the overall image of the beauty salon.
There are generally five types of window displays:
Comprehensive type: unrelated products are comprehensively displayed in a window to form a complete window advertisement. Due to the large differences between products in this kind of display, care must be taken when designing to avoid clutter.
Systematic style: The products are displayed in a display window according to different categories of products.
Thematic style: With an advertising topic as the core, different types of products are organized for display around a specific theme, and a clear message is conveyed to customers, such as the display of green skin care products.
Close-up style: Using different artistic methods and processing methods, new products and special commodities are displayed in the window to enhance the advertising effect.
Seasonal style: According to seasonal changes, seasonal products are displayed together to meet the needs of customers for seasonal purchases and help expand sales.
③Internal design
The internal design of a beauty salon mainly depends on the beauty projects to be launched, thus overcoming the difficulty of other beauty salons in finding a universally effective design solution. Typically, the interior design of a Maga chain store includes some of the following places:
Waiting area. Waiting areas should be designed with comfort in mind so that customers are happy to wait patiently. There can be magazines and newspapers for customers to read, and a TV set for customers to kill time. If the store is relatively spacious, you can consider setting up a VIP room so that customers can lie down comfortably while waiting.
Reception area. The reception area is the most frequent contact area between beauty salons and customers. It should be based on convenience and is generally located in the left area or in the center after entering the door. It should occupy as large a space as possible in the business store. The equipment in the reception area includes chairs and tables for the receptionist and comfortable chairs for customers to sit on. The table in the reception area should be equipped with a telephone, a reservation form, a computer and a cash register. Clothes hangers and umbrella stands should be placed near the door. The reception area should also have facilities for serving drinks to make customers feel at home. The display of products, posters, etc. should also be displayed in the reception area. The color of the display racks should be light-colored, and the lighting should be soft to avoid direct exposure to strong light, which may cause product deterioration.
Operation workspace. As far as beauty salons are concerned, the operating area should be kept clean, the equipment is neat and complete, the interior is quiet and has good privacy, and the space should be able to accommodate one customer, one beautician and the required equipment and materials without being crowded. , mostly use rectangular rooms. The decoration of the operating area should be stable, modern and professional, and should create a soothing atmosphere so that guests can feel completely relaxed. In addition, the operating area should have sufficient power to drive various instruments and equipment, supply hot and cold water at any time, and maintain appropriate temperature and ventilation.
Staff rest area. Provide resting and dining areas for employees, and storage cabinets should be provided to store employees' personal belongings. If the space is large enough, staff meetings can also be held here, and VCRs can be placed for employees to watch programs or conduct employee training.
Administrative office area. It is used for receiving visitors and negotiating official business. It can be equipped with administrative, personnel and other related material filing cabinets, telephones and computers, and can be decorated with posters or other artworks.