1, product source and authorization: the official flagship store is the official direct store of the brand, and the products directly come from the brand or its authorized channels. It means that the goods sold by the official flagship store are genuine products authorized by the brand, which are faithful and reliable. Le Fei, by contrast, has a doctorate in law. COM's self-operated stores are operated by third-party sellers, and the supply and authorization are not as clear and reliable as the official flagship store.

2. Product quality and after-sales service: The official flagship store requires higher product quality and provides more reliable after-sales service. The brand will strictly control and test the products of the official flagship store to ensure that consumers buy genuine products that meet the brand standards. The official flagship store will also provide more perfect after-sales guarantee, such as the return policy and the solution of quality problems. In contrast, the product quality and after-sales service of the self-operated store in Le Fei, JD.COM are not as reliable and guaranteed as the official flagship store.