The dispute over Huawei's car-making route has finally settled. Huawei's failure to build a car also has a new explanation. The original saying that "Huawei doesn't build cars" means that Huawei doesn't take Wei Xiaoli, Xiaomi and other vehicle manufacturing models, but cuts into the new energy car track as a complete technical solution provider.
The representative model in this model is Beiqi Supreme Focus, but the market feedback is very poor. The sales of polar fox cars are not only poor, but also abandoned by GAC, which relies on Ai 'an to take off. In contrast, the sales volume of Tianchao Media led by Yu Chengdong soared, becoming a new brand with the fastest sales volume of100000 in China.
The problem-binding mode soon became a problem. Huawei mainly provides technology, design, sales and marketing services, but it does not have a world brand. This has caused a huge BUG in the inquiry field: when buying a car, the inquiry field is dominated by Huawei, and when providing after-sales service, the inquiry field is owned by Cyrus. This deviation directly damages the brand power of the world. At this point, there are two voices inside Huawei:
One is to prohibit the world from calling Huawei brand, lest Huawei brand be dragged down by the world. Huawei is a mature international brand, and the world is a newborn calf. Huawei brand, which has worked hard all its life, is never willing to be tied up with the inquiry world. Overnight, the "Huawei asks the world" logo that has been made has all been removed and eliminated.
Yu Chengdong's "Huawei Car Dream" was called to an emergency stop and stepped on the brakes.
But the general who really directs the war under fire ahead is Yu Chengdong, and Huawei's headquarters is far less aware of the new energy automobile industry than Yu Chengdong. The real general is made from fire, and Yu Chengdong's view on the new energy vehicle market is very accurate.
What Huawei wants to do is not an ordinary supplier, but a core supplier that controls the soul of car companies. However, powerful manufacturers such as SAIC, GAC, Changan, BYD, Ideality, Weilai and Tucki are reluctant to give their souls to Huawei. Even if Huawei and Chang 'an cooperate on Ovetta, Huawei has no equity. Within the Aouita system, Huawei's right to speak is not stronger than that of contemporary Amperex Technology Co., Ltd..
Huawei's three major power systems, intelligent assisted driving technology and intelligent cockpit system. Are all one. If they are taken apart and sold, Huawei will not be competitive. If packaged and sold together, it will be too strong and push up the procurement cost of car companies. Car companies don't want to work for battery factories or lithium mining companies. They want to buy mines and run their own battery factory. How can they hand over the intelligent cockpit, intelligent assisted driving and three electric systems to Huawei? Isn't this a car factory that works for Huawei?
Only small car factories, such as Dongfeng Xiaokang, which changed its name to Selis, are willing to cooperate with Huawei. In this situation, if Huawei wants to succeed, it must strengthen its leading position and build its own ecological brand. At this point, Yu Chengdong thought very thoroughly. Judging from the ending, Yu Chengdong's idea is being implemented by Huawei Group.
His main plan is to separate the brand from the world and put it under the banner of Huawei, which is no longer controlled by Cyrus. Take customers as the core, link car companies and unite car companies to create different models and unify them under the customer's brand matrix.
The specific operation is to cooperate with Cyrus to build M5, M7, M9 and other models. In the future, it is also possible to cooperate with Chery to build Chery models and cooperate with Jianghuai to build Jianghuai models. No matter which car factory you cooperate with, there will be a logo in the end.
In other words, Wenjie brand will be completely separated from the car factory and become a brand of new energy vehicles under Huawei, which will be shipped according to the production standards set by Huawei.
In the field of quality control management, Huawei has experienced the baptism of globalization, and its supply chain management and production standards are stricter than traditional production. Just like Cyrus built M5, the first step is to transform the production workshop. In terms of quality control management, Yu Chengdong once proudly said: "Some car companies spontaneously ignite almost every day. According to Huawei's standards, they cannot leave the factory. " Later, Yu Chengdong added: "The global sales volume exceeded100000, and none of them spontaneously ignited except one that was burned by a fire in a shopping mall."
Yu Chengdong implied that Huawei's quality control management system is very strict. Today, Yu Chengdong's global brand planning is becoming a reality. Wenjie's trademark right has been transferred to Huawei. From then on, Wenjie no longer belongs to Cyrus, but 100% belongs to Huawei. In other words, the real Huawei community is coming out.
There is also the latest explanation that Huawei does not build cars: "Huawei does not build cars, which means that Huawei does not build cars alone, but builds cars together with car companies." The final interpretation right of "Huawei does not build cars" belongs to Huawei. Simply put, Huawei wants to build a car, but not in the name of Huawei, but in the name of the world. Backed by the big tree of Huawei, world brands should stand on their own feet, get rid of the shackles of Cyrus and start a new round of travel.