First, pay attention to the trademark registration area.

Trademark registration is regional. Except for the international registration of international treaties, the trademark registration of each country is only valid in its own country. Therefore, when registering a trademark, enterprises should consider the export market and the future trend of products, and at the same time carry out relevant international registration.

Second, there are risks in trademark registration.

The examination of trademark registration is not only the inevitable objective factors of trademark inquiry, but also the subjective factors of examiners. In addition, there is a trademark objection procedure after the announcement of trademark registration stipulated in China's Trademark Law, and the success rate of trademark registration is not 100%.

Third, the maintenance of trademark infringement.

Where the exclusive right to use a registered trademark is infringed, the victim shall entrust an agent to investigate and collect evidence. After mastering the evidence, report to the administrative department for industry and commerce or bring a lawsuit directly to the court.