Zhang Xiangsheng, male, holds a master's degree from Lanzhou University. Tiger Fashion Art Director, founder of Shanghai Nuojin Culture Communication Co., Ltd., creative director of Shanghai Zhang Xiangsheng Creative Design Co., Ltd., and member of China's top intellectual industry club "Zhi Zhen Bureau". He has close contacts with the fashion industry, entertainment industry, and planning circles. He often discusses with visual masters such as Chen Man, Feng Hai, and Chen Youjian, and discusses with marketing planning elites such as Kong Fanren and Pan Fang.
From February 2000 to August 2002, he worked in Zhejiang Advertising Company, during which he was responsible for the publicity and planning work of Langsha, Shanshan and other brands.
In 2003, he participated in the establishment of Shanghai Duocai Cotton Clothing Co., Ltd. and was responsible for planning and marketing. In three years, the company has developed into one of the top 20 knitting companies in China. Its "DOCARE" brand is worth 570 million yuan and is a well-known trademark in China and a famous brand in Shanghai. During this period, he won honors such as "National Top 100 Outstanding Brand Manager Award" and "China Brand Building Outstanding Contribution Award".
In March 2005, Shanghai Qiangzhen Marketing Planning Co., Ltd., a subsidiary of Duocai Group, was established and he served as general manager.
In October 2005, Shanghai Nuojin Cultural Communication Co., Ltd. was founded to engage in public welfare activities of donating books to poor primary schools.
In September 2011, he continued his studies and quit the Duocai system, focused on running Nuojin Culture, and began to undertake commercial design business.
On October 24, 2012, it won the reddot (German Red Dot) Design Award, known as the "Oscar" in the design industry.
On October 18, 2013, it won the "Oscar" reddot (German Red Dot Award) design award in the design industry.
On February 25, 2014, it won the IF Design Award, the world’s top design award.
In March 2014, Nuojin Culture and Huba International formed Tiger Fashion, which integrates e-commerce operations, brand promotion and professional planning.
In April 2014, OKIN Culture began to get involved in the fields of photography and online store website design. By August 2014, it opened eight international standard studios with an area of ??1,600 square meters and a height of 6 meters. , one of the companies with the highest level of online visual photography and design in China.
OKIN Culture in 2014 provided services to many domestic and foreign fashion cutting-edge companies such as PORTS, robertocavalli, PatriziaPepe, LIUJO, DanielHechter, SHIATZY CHEN, REPLAY, MYTENO, VIVINKD, ET, EVENY, ZUKKA, EP Yaying, Langzi, etc. The brand provides one-stop comprehensive and professional visual art-related services such as visual design and photography.
In May 2014, Shanghai Zhang Yangsheng Creative Design Co., Ltd. was established as a research platform for artistic creation and creative design.