Jordan sneakers are a branch of Nike products. The brand takes the dunk action of famous NBA star Michael Jordan as the symbol of this series of brands. The way he lifted the basketball with one arm and jumped high represents that this series is mainly basketball shoes, paying more attention to functionality and professionalism.
Since Jordan entered the NBA and signed a contract with Nike, his personal super strength has been revealed step by step, and the sneakers originally developed by Nike for Jordan (Jordan generation) have become popular. With the introduction of Jordan II, people realize that Jordan is not only an athlete, but also an artist. The birth of three generations of Jordan marks the arrival of the "AirJordan" era, and Dumbo logo is also different from Nike's traditional "checkmark".
Jordan brand story
AirJordan is a series named after MichaelJordan, the most famous NBA star in history.
1985, MichaelJordan was signed by Nike, a sporting goods manufacturer who was still a small manufacturer at that time, with a high salary contract, and Nike immediately launched Jordan's first sneaker named after Jordan, that is, the first one in the AirJordan series. Although this sneaker didn't have strange color matching and novel technology at that time, no one thought it would be the beginning of a myth.
The AIRJORDAN outsole features solid grip and excellent flexibility. The groove is designed to imitate the natural movement of human feet. Tom Luedecke of JordanBrand explained, "Its weft engineering actually matches the footprint. We are looking for footprints, looking for the first place where shoe wear occurs, and the appropriate traction method. " The proprietary knitting technology developed by Jordan brand is no different from the standard carbon fiber, but the size and shape are different. It provides moderate rigidity while allowing the foot to bend naturally.
Reference to the above content: Baidu Encyclopedia-Jordan