1. However, the blindly low-price strategy to occupy the market is tantamount to drinking poison to quench thirst and fishing from the lake, which is even fatal to the later development of the brand.

2. The third-rate theory of enterprises: first-rate enterprises develop culture and standards; second-rate enterprises develop brands and capital; third-rate enterprises develop products and projects. Author: Yan Jiehe

3. Be honest and trustworthy, put customers first, enrich yourself, pursue excellence, build a team, and create a brand.

4. In many rich and poor countries, pharmaceutical giants are trying their best to avoid the catastrophe of plummeting revenue. They sell branded versions of their original drugs, but not patented versions, because the same Branded generic drugs are more expensive than unbranded ones.

5. Integrity is brand, credibility and competitiveness.

6. The radiant, warm and elegant women's clothing series draws on the essence of European clothing, just to decorate the extraordinary glory of life. The classic noble fashion brings the brilliant aristocratic theme to the extreme, giving the boxuer brand Eternal appreciation value.

7. Brand is life Author: Proverb Source: Proverb

8. All our factories and facilities may be burned down tomorrow, but you can never shake the company's brand Value; all of this actually comes from the goodwill of our brand franchise and the collective wisdom within the company. Author: Rob

9. Lead products with character and brand with quality.

10. My fashion taste was not recognized. One year, I wore a special brand of swimming trunks, and the sales of that brand dropped sharply.

11. A company’s size, brand and market position do not depend on the board of directors, but on customers.

12. We have four sentences in terms of business philosophy: 98% of business is people's hearts; 98% of brand is culture; 98% of contradictions come from Misunderstanding; 98% of resources come from integration. Author: Niu Gensheng

13. When we buy something, at the same price, we will definitely choose one with a better brand image; therefore, we must pay attention to the establishment and promotion of the image in the early stages of running the school, and be consistent.

14. Beverage companies must have well-known brands that they can rely on, but they also need to introduce new products to attract customers.

15. Every female customer comes out of the fitting room with a brand-new outfit. Naturally, she looks completely new. She almost doesn’t recognize herself anymore. At this time, the host will waste no time and step forward to explain the number of tops. Money, how much is the trousers, how much is the skirt, and what brand each is. This not only advertises the mall, but also the brand of the clothes, and also makes customers satisfied.

16. Quality is the foundation of the brand, quality is the embodiment of quality, and quality is the guarantee of the market.

17. Ninety-eight percent of business is people's hearts, ninety-eight percent of brand is culture, ninety-eight percent of conflicts come from misunderstandings, and ninety-eight percent of resources come from integration.

18. In fact, consumers control the power of life and death of brands. They can spend a lot of money on the brands they like and spread the word of mouth, but they can ignore the brands they don’t like, no matter how big the company is. effort.

19. I like popular brands and believe that products should be produced that consumers feel are affordable and good-quality. If a product is very expensive but can only be consumed by a few people, it cannot be considered a famous brand. Author: Zong Qinghou

20. I think Zhang Ruimin, Li Dongsheng, Ren Zhengfei and many other entrepreneurs are great figures in China. First of all, regardless of the outcome, they made the completely hopeless enterprises bigger and stronger under the very difficult conditions at the time, and most of them were state-owned. Working for the country is a very noble sentiment in itself. Secondly, in the fierce competition, they can stand out. For example, what Zhang Ruimin does overseas is to build his own brand. In this process, he did not choose mergers and acquisitions, but created it himself. There are definitely many difficulties in this method. To explore it is to explore for future generations. Author: Liu Chuanzhi

21. The brand contains the reputation of integrity accumulated by the company over the years and is a huge intangible asset.

Author: British businessman

22. A correct and profound brand concept to create a cultural core that is popular in the community?

23. The product image of this brand is very good. Wherever its counters appear, other similar products are invincible and it is difficult to achieve success.

24. A good brand image is the only way to win the favor of consumers.

25. From the perspective of the spatial components of the pedestrian street, as the products of the American Jerde Commercial Architecture Office have blossomed all over the world in recent years, Jerde's commercial design brand has also been unanimously recognized and attracted attention. It is even widely advocated as a successful business law.

26. Quality builds the brand, and integrity weaves the future.

27. A series of incidents have put the food industry in the spotlight, and consumers have been warned to choose products from reliable brands.

28. Keep pace with international brands in terms of quality and price, relying on the purity and freshness from the local area.

29. Most of the branding of contemporary Chinese enterprises remains superficial, such as changing product names or spending heavily on advertising, trying hard to inject some cultural connotation into the corporate brand, etc., which is inconsistent with this kind of branding. The popularity of the concept in China's corporate world is not unrelated.

30. Whether users are concerned about brand, price, use or maintenance, the expensive central air conditioner is entering the market with unstoppable momentum.

31. The work survival rule of the century is: build a personal brand and turn your name into money.

32. Know your enemy and know yourself and have a clear target. Regarding the "China Wine" magazine's survey on wine product brands in the national market.

33. The brand of a product is a symbol of quality.

34. When the state-owned brands/national enterprises that we have abandoned are donating money, where are the great foreign brands that we love?

35. Encourage the export of independent intellectual property rights and independent brand products.

36. Shan Min: It seems that you are also a cultural person. How come there is no basic cover-up! Golf: People, as a kind of carbohydrate, everyone’s needs are basically the same, but they are limited by certain environments and behave differently. Shan Min: To put it bluntly, you want to be a bitch and build a memorial arch at the same time! Golf: You! Maybe we are walking too fast and our souls can’t keep up! Shan Min: You are wearing a donkey brand, of course you can run Come on! Golf: You can insult me, but you can’t insult my brand! Source: Transform into Men and Women

37. November 2010, Pingshan Famous Tea Collection Flagship Store, Haixi Tea Culture Center, Tea A 2,800-square-meter national brand operation center integrating cultural promotion center was established in Jinjiang, the brand capital of China.

38. The rule of survival at work in the 21st century is: build a personal brand and turn your name into money. Author: Yu Dan

39.2 Product comparison is the best way to directly understand quality and demand. Before deciding to buy a brand and model, it is not wise to compare the specifications, functions, product technology, safety, and price of similar brands. Two methods.

40. Establish a close brand alliance. Participants in the alliance must be people who have already landed (not short of money) and want to do something in the rest of their lives. Can you fight against seven of them on your own? Author: Liu Yimiao

41. According to reports, the relevant departments have discovered that some criminals have engaged in so-called brand licensing under the guise of brand licensing. Some have not even registered trademarks. After making a lot of money, he then walked away, changed a new sign and continued to cheat.

42. In February 1999, Niu Gensheng said to Sun Xianhong: I will give you 1 million in publicity fees, and don’t tell anyone. Xianhong asked: Why can't you say it? Niu said: Now the total *** has raised 3 million yuan, and 1 million yuan is used for advertising. I'm afraid that people won't be able to accept it after they find out. I want an effect: overnight, Hohhot people Everybody knows.

So on the morning of April 1, 1999, when people woke up, they suddenly found a series of red road sign advertisements popping up on both sides of the road, with large golden letters on them: Mengniu Dairy, the second brand of dairy industry in Inner Mongolia! Source: Hu Jinyu's Blog

43. I follow two principles in doing business. First of all, trees grow from their roots, and people grow from their hearts. In doing business, you must pay attention to integrity and face every customer sincerely. Secondly, treat the agent's brand as your own brand, and you will definitely do well if you work hard. Author: Tu Zhixia

44. A house full of roses is not as good as the one you gave me that year; a box full of diamonds is not as good as the straw button you gave me that year; a cabinet full of brands is not as good as the one you gave me that year. Give me a little cotton-padded jacket.