The performance space of product placement advertisements is very broad. Many suitable implants and implantation methods can be found in TV dramas and entertainment programs. Common advertising implants include: commodities, logos, signboards, packaging, brand names and corporate mascots.

film and television drama:

line expression: that is, the product or brand name appears in the film lines. A representative example is A Sigh. Xu Fan's wife mentioned "European Classics" many times on the phone, especially before the end of the film, Xu Fan said again on the phone, "Turn left after crossing anhui bridge and anhui bridge, and it is" European Classics ".The brand is very big and you can see it at a glance!"

close-up; This is the most common way of product placement, and the specific way is "prop application", such as <; Mobile phone > Motorola phones appear every few minutes on average. Starring in Ge You <; Endless > In the movie, the advertisement of China Bank is printed on the body of "Evik" in an imposing manner, and it appears repeatedly in the whole movie.

Play a role: A commodity or brand is no longer a prop in a film and television drama, but a role, which belongs to a deeply embedded advertising form. Brands or commodities appear frequently in films, which can introduce new associations for brands. "Haier Brothers" is starring Haier's mascot, which is widely recognized by Haier brand in the minds of young audiences.

scene provision: a <; Liu Laogen > Longquan Mountain Villa, which is popular in the mouth of the Yalu River, attracted nearly 1, tourists during the May Day Golden Week in 22. The release of "Lord of the Rings 3" has once again set off a New Zealand tourism craze in the hearts of fans around the world, who hope to visit <; Lord of the Rings > Exploring the true face of "Middle-earth" at the filming site, now traveling to New Zealand has become one of the most popular choices for tourists around the world. Product placement has become a new way to promote tourist destinations.

Variety:

Offering prizes: In variety shows, guests, on-site audience and off-site audience often have the opportunity to win prizes, and the host repeatedly introduces the sponsors who provide prizes and prizes. In this case, few people object to advertisements, because prizes are an important element of the program, and they are the focus of attention of both on-site and off-site audiences.

program props: this is a good way to deeply embed goods into variety shows and improve the contact rate with the audience. A typical example is CCTV's "Lucky 52", in which the players' achievements are simply replaced by trademarks, among which <; Lucky challenge > The product quiz in the link and the lucky trademark quiz that invited the audience to participate at the end of the program all brought the function of product placement to the extreme.