Hello, the pinyin of the Chinese cigarette trademark "CHUNGHWA" is the Wittoma pinyin, which is correct.

Because this pinyin has been used since the brand Zhonghua Cigarettes came into existence, which has a history of more than 50 years. When the state rectified and regulated trademarks, it took into account that the Chinese cigarette trademark "CHUNGHWA" had already formed a brand in foreign markets. In order to avoid changing the trademark and causing inconvenience to foreign smokers, it did not change it.

The staff of the National Language and Literature Committee at the time explained that in the 1860s, Wade was the Chinese Secretary of the British Embassy in China, and Wade's pinyin was for the convenience of foreigners. Learn Chinese, invented in 1868. Later, Wade-German pinyin had a great influence at home and abroad, and many Chinese place names, personal names, and trademark names adopted this spelling method. Relevant staff from the National Trademark Office explained that after the promulgation of my country’s Modern Chinese Pinyin Plan in 1958, the country required the use of standardized Chinese Pinyin. However, some time-honored and well-known brands have been using non-standard pinyin, and the state has agreed to maintain the status quo. The "CHUNGHWA" trademark of China Tobacco belongs to this category.