fred Perry is a famous British tennis product, its Chinese name is Fred. Perry. Founded in the late 1940s, it was named after Tibby Wegner and tennis player FRED PERRY. Because he doesn't like to make any fancy designs, he just wants simplicity and good-looking, but he is very popular among young people nowadays and has fans all over the world.

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Overview

Development Overview

Successful Model

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Fred Perry is a famous British tennis product, its Chinese name is Fred. Perry. Founded in the late 1940s, it was named after Tibby Wegner and tennis player FRED PERRY. Because he doesn't like to make any fancy designs, he just wants simplicity and good-looking, but he is very popular among young people nowadays and has fans all over the world.

Edit this paragraph’s development overview

Fred Perry has undergone changes in different eras, which are often related to cultural waves. The most classic one is the popular Mod Culture in the 1960s and 1970s, which evolved from a brand into a cultural symbol.

In the 1960s, Mod culture was very popular. In order to fight against the white Tee jeans party led by Malone Brando and James Dean, Mod friends asked Fred Perry to produce different colors. The Polo Shirt made Fred Perry the first brand to develop from the production of sportswear to the production of casual wear. When Britain won the World Cup in 1966, football became popular. The Fred Perry Shirt was recognized by British football fans at the time and considered to be similar to the jerseys of many clubs, such as Tottenham's white jersey and West Ham's red and blue jersey. etc., so that Fred Perry’s strength continues.

In the 1970s, Mod culture was still hot. At that time, the actors in the movie "Quadrophenia" that paid tribute to Mod culture all wore Fred Perry. Music industry celebrities such as The Who and Paul Weller were all supporters of Fred Perry. There was even a group of supporters in Manchester who called themselves the Perry Boys, reflecting their enthusiasm for Perry.

In the 1990s, during the Brit-pop war in the British music scene, leading bands such as Blur, Oasis and Ocean Color Scene, Perry Shirt was always with him whether they were filming music videos or attending different occasions. Because Fred Perry is associated with many far-reaching British cultural movements, and these cultures have a global impact, Fred Perry has become a global craze.

Today, Fred Perry design continues to follow the British campus style, and it is becoming more and more popular in Asia.

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In the 1940s Later, due to the lack of some wristbands specially designed for athletes, Tibby Wegner, an Austrian football player at the time, asked Fred Perry to design a wristband with the Fred Perry logo. At the same time, because he sensed the market demand, Fred Perry began to lobby some top tennis players to wear the wristbands he designed. After receiving the players' support, Fred Perry also started a series of sportswear.

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Fred Perry's strategy in the market was very successful because he sponsored the sportswear designed by himself and Tibby Wegner to BBC TV reporters and all top athletes, especially a young Australian golfer named Rosewell Hoad, so the Fred Perry brand gained wider exposure at that time, and consumers also had the confidence to buy Fred Perry.

With the success of sportswear, Fred Perry moved his clothes from the sports field to street fashion. He added different colored edges to the collar and sleeves of his polo shirt, which also gained a lot of attention. The love of the younger generation in the UK was also due to the fact that British fashion and music were at the forefront of the world at that time, so Fred Perry's business developed rapidly around the world.

Fred Perry can become an eternal classic because while she is constantly introducing new clothes to cater to the market, the shirts he designed are consistent with the 1950s in terms of materials and tailoring. The first one produced two years ago is the same, and Fred Perry's classic clothing has become the new favorite of the current trend.

The development of FRED PERRY in mainland China

As an agent brand of ITHK Group, FRED PERRY appears in IT brand collection stores in various cities in mainland China, and is deeply loved by mainland consumers. In January 2012, it opened the first flagship store in mainland China in Beijing, which is also the only officially recorded store in China.