geox shoes are mid-range.

Italian GEOX (Chinese trademark: Jialeshi) was founded in 1994 by Mr. MARIOMORETTIPOLEGATO, who discovered "breathing shoes". The word GEOX is taken from the Greek "GEO", which means the earth under your feet; The unknown number "X", as a symbol of technology, implies the combination of new technologies and new ideas.

Introduction:

GEOX company also relies on its "RESPIRA" (breathing) international patented technology to make GEOX rapidly grow into Italy's number one casual shoe brand, selling well in 55 countries around the world Countries and regions, ranking among the top 4 in the world's footwear industry. GEOX - breathing shoes, through its new technology innovation of "breathable, sweat-wicking, cold-proof and waterproof".

It solves the problem of rubber soles and plastic soles being waterproof and non-breathable, and leather soles being breathable and non-waterproof. It advocates the coexistence of comfort and health, and brings a new consumption concept to consumers.

The success of Geox Group stems from the following unique features. It is these advantages and characteristics that make Geox Group stand out in the Italian and international shoe industry:

1. Continuous focus on creating Geox And innovative technical solutions protected by patents are applied to its products.

2. The product's "cross-market" positioning, with a wide range of men's, women's and children's products, with pricing ranging from the mid- to mid-high price range of the market. Based on its great success in footwear products, Geox Group intends to extend the "breathing" concept to the field of clothing (especially the shoulders of clothing) and the field of sports and leisure wear.

3. It has high brand awareness. This is due to its effective publicity strategy and brand identity with the "breathing Geox" advertising concept that is well known by consumers.

4. Extensive expansion into the international market. As of December 31, 2012, 60% of its net sales originated from the international market. According to data from the professional magazine Shoe Intelligence in 2011, Geox has become the number one lifestyle shoe brand in Italy and one of the most important in the world.

5. Distribution of specialty store network. In Italy and abroad, these specialty stores operate according to the distribution structure of each country and form a balance with the multi-brand customer network. Both distribution methods are designed to maximize commercial penetration in each market while promoting the Geox brand to end consumers in a consistent manner.