Legal analysis: The Provisions on Prohibiting and Restricting the Use of Enterprise Names prohibits people who intentionally use well-known trademarks, a legal concept that has long been misunderstood as "golden signboard", from registering enterprise names, which is of great significance for standardizing the enterprise name audit behavior and establishing and perfecting the enterprise name comparison system.

Legal basis: Article 27 of the Provisions on Prohibiting and Restricting the Use of Enterprise Names. Enterprises shall not use standardized Chinese characters protected by the State Administration for Industry and Commerce as enterprise names in the same industry, except those authorized by well-known trademark holders.