Use shapes to split the screen

①Straight cut. Dividing the picture into several upper, lower, left, and right panels through rectangular cutting is a common method in the design of e-commerce graphic advertisements. Changes in the area, position, and order of the rectangle are used to make the picture area clear, and product information and advertising slogans are separated and stacked in several spaces. Make the design calm, serious and rational.

②Arc cut. That is, cutting the picture through arc lines or the shape of the product itself, using the soft and friendly expressive power unique to the curve to shorten the distance with the audience. Among them, the circle or semicircle shape is the most common, which increases the level of the picture and also has strong graphics and text storage. Function.

③Bevel cut. Oblique segmentation can make the picture more speedy and dynamic. Changes in the direction and angle of tilt will bring subtle changes to the psychological viewing experience, breaking the horizontal and vertical arrangement rules of pictures and text, and giving a sense of movement, rhythm, fashion, and more. Used in sports product advertising.

Contrast and unity of pictures and texts

①Separate top and bottom. The visual status and communication power of pictures in e-commerce print advertisements are self-evident. The use of equally divided images and texts at the top and bottom is one of the classic arrangement methods in graphic design. It is simple and steady, and the information is arranged in a skeletal manner. Sections are more common.

② Emphasis on left and right. Taking the browsing effect on a computer screen as an example, most e-commerce print advertisements are displayed in a horizontal rectangular structure. The left and right spaces can be flexibly used in the layout form. The explanation, cause and effect, complementation and other relationships between pictures and texts are reflected through horizontal traction. , more suitable for browsing habits.

③The whole and the part. When displaying pictures, you can focus on their local features and highlights to form a strong contrast with the overall shape. This not only allows consumers to see it at a glance, but also plays a role in deepening memory and promoting selling points in promotion. It is more common in electronic products, bags and jewelry. Waiting for advertisement.

The winning rule of details

①Texture. Embedding the unique texture of the product itself into fonts, graphics or backgrounds can effectively control the number of screen materials and at the same time expand the quality attributes of the product, which is highly persuasive and creates the integrity and coordination of the foreground and background of the print advertisement.

②Character spacing. Character spacing and line spacing are the most inconspicuous details in the picture, but they are also important factors that determine the quality of the picture. In application, specific values ??should be selected according to the characteristics of the product. Usually, a compact arrangement gives a strong visual impact, and a loose arrangement gives people a strong visual impact. The arrangement conveys tranquility and relaxation.

③Point, line and surface. The interweaving and application of visual concept elements, dots, lines and planes, exist in every e-commerce print advertisement. They are interrelated and have their own functions. Take lines as an example, whether they are solid lines, dotted lines or a series of text symbols? Lines can play the functions of decoration, separation, prompting, explanation, guidance, etc.

As for the skills of e-commerce visual design and arrangement, the editor of Global Ivy will share with you here. If you have a strong interest in page layout, website design, image processing, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.