Legal analysis: The rejected trademark can continue to be used. However, the trademark is not registered and is not protected by law. According to relevant laws and regulations, if a trademark applied for registration does not comply with relevant regulations, or if it is the same as or similar to someone else’s registered or preliminary approved trademark on the same or similar goods, the Trademark Office will reject the application and will not publish it. . After a trademark registration application is rejected, the applicant may apply to the Trademark Review and Adjudication Board for review within fifteen days from the date of receipt of the notice.

Legal basis: Article 30 of the "Trademark Law of the People's Republic of China" applies for registration of a trademark that does not comply with the relevant provisions of this law or has been registered with others on the same or similar goods. If the trademark or the preliminary approved trademark is identical or similar, the Trademark Office will reject the application and will not publish it.