Laimao is a brand of Moutai Group. The details are as follows:

Kweichow Laimao Liquor Co., Ltd. was registered and established in 2014. It is a state-owned holding company authorized by Kweichow Moutai Co., Ltd. to exclusively operate the Laimao brand. It mainly engages in the sales of Laimao series. liquor. ?The company has achieved good operating results since its establishment, with sales exceeding 3,000 tons in the past three years. It can be seen that Laimao liquor is produced exclusively in Moutai Town, Renhuai City, Zunyi City, Guizhou Province, China. It is one of the Moutai series of liquors and is a national strategic item that Moutai strives to create in its "133 Strategy".

On March 15, 2014, Moutai Group issued a statement stating that the "Laimao" trademark is the registered trademark of Moutai Company. Only the Lai Mao liquor produced by "Kweichow Moutai Liquor Co., Ltd." can be called Lai Mao liquor, and other manufacturers are all counterfeit and infringing products.

Under normal circumstances, when you see a bottle of Maotai-flavor liquor, you should take five steps: check its authenticity, observe its color, smell its fragrance, taste its taste, and appreciate its purity:

1. Verify its authenticity:

The bottom of the wine box is marked with the words "Produced by Kweichow Moutai Co., Ltd.". The Moutai series wine anti-counterfeiting stickers can be seen on the bottle neck. After unscrewing the bottle cap, you can see "Opened" "Gold thread anti-counterfeiting mark.

2. Observe the color:

Pour the wine into the cup and observe the color, viscosity, and cup-hanging effect of the wine. The aged wine with Maotai flavor is yellow in color and thick in body.

3. Smell the aroma:

Put the wine glass 1-2 cm below your nose, inhale gently, and you will smell the elegant aroma of good wine. A cup that has been filled with Maotai-flavor liquor will retain its aroma for a long time after the cup is empty. The main reason is that polymerized macromolecular alcohol and various aromatic esters evaporate slowly.

4. Appreciate the taste:

There are three steps to appreciating the taste: one sip, two sips, and three haha.

5. Appreciate the purity:

Put a few drops of wine in the palm of your hand, rub your hands back and forth a few times, and smell the aroma. Good wine will feel sticky when you rub it. The aroma is released slowly, for a relatively long time, and the aroma is rich, full, pure and non-choking.

Reference for the above content: Baidu Encyclopedia-Laimao