Tmall is like a big river. The standards and thresholds for merchants to enter are like boats in the river. As more and more merchants (water) pour in, the rising tide lifts all boats. There are many more out there. Merchants who want to enter Tmall. However, Tmall’s entry threshold is getting higher year by year, and there are many regulations on entry restrictions. Many merchants who failed to enter the market were rejected because of unqualified trademarks and brands. What are the specific reasons?

Brand-related issues generally include the following five situations: brands ending with "网" and "网品"; and Taobao (including but not limited to Taobao, Tmall, Yitao, etc.) ), existing brands, channels, businesses, categories, etc. that are identical or similar; brands that include industry names or common names; brands that are identical or similar to well-known brands; brands that include names of celebrities or places.

Most of the brands ending with "网" and "网品" belong to Class 35 trademarks, such as "xx network". Brand names ending with "网" mainly provide Internet services. Therefore, Such names will be restricted by Tmall. Here we need to specifically explain why being identical or similar to a well-known brand will be rejected. In order to allow consumers to quickly remember themselves, some businesses imitate some big-name trademarks. In this way, they can obtain a trademark certificate, but there is often no way to do this with such trademarks. Settled in Tmall Mall. Because Tmall will consider the trademark to be similar to a certain brand and reject it. In fact, registered trademarks cannot obtain so-called shortcuts by imitating other brands, which often results in more losses than gains.

As for those brands that include famous people and place names, Tmall explicitly prohibits and restricts the entry of these brands. For example, "Fan Bingbing" is a typical famous person. If this type of brand is used as a brand, It is 100% rejected, and the same is true for place names.

Aidianjia reminds everyone: Whether you are registering a trademark or purchasing a trademark, you must clearly understand these things, otherwise it will only be a waste of money. When applying for a brand, you also need to be careful not to conflict with Tmall's rules. While abiding by the rules, your brand will be more influential and your chances of passing will be much higher. I hope everyone can check in smoothly.