Xinhao ceramic tile is a ceramic tile brand headquartered in Foshan, Guangdong. Although Xinhao tiles have been advertised in the market and consumers have a certain degree of trust in the brand, according to market recognition and sales, Xinhao tiles belong to the second-tier brand in China. Nevertheless, the product quality of Melco tiles is good, which belongs to the first-line brand and sells well in the market. The brand offers a variety of styles and technologies of ceramic tile selection, which is welcomed by consumers. To sum up, it can be determined that Xinhao tile is a second-line brand.